Social Media Specialist

The Social Media Specialist I, reporting to the Social Media Manager within the SEO Content Department, is responsible for executing data-driven social media campaigns for BOLD's B2C brands in the U.S. and internationally. This role involves developing and managing social media calendars, monitoring metrics, collaborating with cross-functional teams, and overseeing community management to enhance brand reputation and drive engagement. A keen understanding of social media trends and best practices is essential.

Must Have

• Execute data-driven social media campaigns for B2C brands.
• Develop and execute creative social media programs across various channels.
• Manage social media calendar, including content creation, scheduling, posting, and monitoring.
• Monitor and analyze social media metrics using management tools.
• Collaborate with PR, Content, and Customer Service teams for consistent content.
• Oversee community management, responding to inquiries and addressing concerns.
• Comply with social media policies, guidelines, and legal requirements.
• 2-3+ years experience managing social media for multiple brands.
• Proficiency with major social platforms and management tools.
• Strong writing, communication, organizational skills, and attention to detail.
• Basic design or editing tool skills.
• Ability to track and report performance metrics.

Good to Have

• Familiarity with SEO principles and how they connect to social media content
• On-camera presence and comfort creating short-form video content
• Experience collaborating cross-functionally with PR, Customer Care, or Content teams
• Video editing or motion graphic skills are a plus!

Perks & Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• In-office catered breakfast and lunches
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays

Job Description

About this team

Sitting in our SEO Content Department and nested in the Marketing Organization, the social media team works to cultivate vibrant online communities that enhance our brand reputation, promote customer loyalty, and drive user engagement. We collaborate with top-notch Customer Care, Content, PR, SEO, and Design teams to amplify our brands’ online public presence through multiple social media channels across multiple international markets.

What you'll do

• Develop and execute creative and insight-driven social media programs that leverage numerous social media channels for select BOLD brands
• Manage the social media calendar for your designated brands, including creating, scheduling, posting, and monitoring content
• Using social media management tools, monitor and analyze social media metrics to evaluate the success of your efforts
• Collaborate and brainstorm with cross-functional teams, including PR, Content, and Customer Service, to create compelling, brand-consistent content
• Oversee community management, including monitoring social media comments and messages, responding to inquiries, and addressing customer concerns in a timely and professional manner
• Comply with social media policies, guidelines, and standards established by the organization, as well as legal and regulatory requirements related to social media use

What you'll need

• 2 to 3+ years of professional experience managing social media accounts for multiple brands
• Demonstrated ability to create, schedule, and monitor engaging social content
• Proficiency with major social platforms (Facebook, LinkedIn, Instagram, TikTok, etc.) and social media management tools (e.g., Hootsuite, Buffer, Sprout)
• Strong writing and communication skills for captions, posts, and customer responses
• Basic skills with design or editing tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Ability to track and report on performance metrics using native or third-party analytics tools
• Strong organizational skills, attention to detail, and ability to prioritize tasks in a fast-paced environment

What's good to have

• Familiarity with SEO principles and how they connect to social media content
• On-camera presence and comfort creating short-form video content
• Experience collaborating cross-functionally with PR, Customer Care, or Content teams
• Video editing or motion graphic skills are a plus!

Benefits

Outstanding Compensation

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• In-office catered breakfast and lunches

100% Full Health Benefits

• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)

Flexible time away

• Flexible PTO
• Sick time policy
• Observed holidays

Certain group health plans are required to disclose on a public website information regarding in-network provider rates and historical out-of-network allowed amounts and billed charges for covered items and services in two separate machine-readable files (MRFs). The MRFs for the Triple S Salud medical benefit plans are linked below as of July 1, 2022:

https://salud.grupotriples.com/en/transparency-in-coverage-machine-readable-files/

#LI-Hybrid

About BOLD

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.