Senior Social Media Specialist

The Senior Social Media Specialist will join the Content team, reporting to the Social Media Manager. This role involves developing and executing organic social media strategies for multiple B2C brands in the U.S. and internationally. Key responsibilities include managing social media calendars, optimizing content workflows, monitoring campaign performance using analytics, and collaborating with cross-functional teams. The specialist will also mentor junior team members, explore emerging trends, and ensure compliance with brand standards.

Must Have

• Develop and execute data-driven social media programs
• Manage and optimize the social media calendar for multiple brands
• Lead content batching, repurposing, and workflow improvements
• Monitor campaign performance using social media management and analytics tools
• Apply performance data to test, refine, and enhance content strategies
• Collaborate with cross-functional teams and external agencies/vendors
• Oversee community engagement, ensuring brand-appropriate responses
• Serve as a mentor and subject matter expert for junior team members
• Explore emerging platforms, trends, and content formats
• Support integration of social media with paid campaigns and SEO initiatives
• Ensure all social media activity complies with organizational policies, industry regulations, and brand standards
• 7+ years of professional experience executing impactful social media strategies
• Proven success managing high-performing social channels (LinkedIn, Instagram, TikTok preferred)
• Expertise in analytics to guide strategy and optimize campaigns across platforms
• Advanced skills in content workflows, repurposing, and integration with paid media and SEO
• Experience mentoring and coaching junior specialists
• Strong strategic thinking, business acumen, and ability to partner with leadership
• Strong organizational skills, A+ attention to detail, and ability to multitask
• Excellent communication and collaboration skills across levels and functions
• Proficiency in design software (Adobe Creative Suite, Canva, CapCut) and project management systems (Jira, Trello, Notion)

Good to Have

• Experience creating thought leadership content with executives or subject matter experts
• Passion for innovation and testing new content formats and engagement methods
• Video strategy and production experience preferred
• A background in the jobs and career industry is a plus

Perks & Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• In-office catered breakfast and lunches
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays

ABOUT THIS TEAM

As part of the Content team, nested within SEO, the Social Media team works to cultivate engaged online communities that strengthen brand reputation, drive meaningful user engagement, and amplify marketing initiatives across global markets. We collaborate closely with PR, SEO, Content, and Customer Care to ensure each brand’s social presence is authentic, aligned, and data-informed.

WHAT YOU’LL DO

• Develop and execute data-driven social media programs that drive engagement, brand awareness, and ROI.
• Manage and optimize the social media calendar for multiple brands, ensuring alignment with marketing initiatives and proactively identifying content opportunities.
• Lead content batching, repurposing, and workflow improvements to maximize team efficiency and maintain consistency across platforms.
• Monitor campaign performance using social media management and analytics tools to provide actionable insights that inform strategy and optimize results.
• Apply performance data to test, refine, and enhance content strategies that support both brand and business goals.
• Collaborate with cross-functional teams — including PR, Content, SEO, Paid Media, and Customer Care— as well as external agencies/vendors, to create compelling, on-brand content that amplifies broader campaigns.
• Oversee community engagement, ensuring brand-appropriate responses and escalating risks as needed.
• Serve as a mentor and subject matter expert for Social Media Specialist I and II team members, providing guidance, feedback, and coaching to elevate quality and output.
• Explore emerging platforms, trends, and content formats to identify new opportunities for audience growth and engagement.
• Support integration of social media with paid campaigns and SEO initiatives, ensuring alignment and maximum amplification.
• Ensure all social media activity complies with organizational policies, industry regulations, and brand standards.

WHAT YOU’LL NEED

• 7+ years of professional experience executing impactful social media strategies across multiple brands or markets.
• Proven success managing high-performing social channels (LinkedIn, Instagram, TikTok preferred) and delivering ROI-driven results.
• Expertise in analytics to guide strategy and optimize campaigns across platforms.
• Advanced skills in content workflows, repurposing, and integration with paid media and SEO.
• Experience mentoring and coaching junior specialists, elevating team performance.
• Strong strategic thinking, business acumen, and ability to partner with leadership on social media direction.
• Strong organizational skills, A+ attention to detail, and ability to multitask.
• Excellent communication and collaboration skills across levels and functions.
• Proficiency in design software (Adobe Creative Suite, Canva, CapCut) and project management systems (Jira, Trello, Notion)

WHAT’S GOOD TO HAVE

• Experience creating thought leadership content with executives or subject matter experts.
• Passion for innovation and testing new content formats and engagement methods.
• Video strategy and production experience preferred.
• A background in the jobs and career industry is a plus!

Benefits

Outstanding Compensation

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• In-office catered breakfast and lunches

100% Full Health Benefits

• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)

Flexible time away

• Flexible PTO
• Sick time policy
• Observed holidays

About BOLD

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.