Senior Media Planner - 360

Publicis Groupe, the second largest communications group globally, is seeking a Senior Media Planner 360 for its Peru operations. This role involves developing and implementing effective digital and traditional media advertising strategies. The planner will be responsible for analyzing briefs, audiences, and competitors to define media mixes, coordinating campaign implementation, managing budgets, and monitoring performance. Key duties include optimizing campaigns, reporting results, and presenting strategic recommendations to clients, ensuring objectives are met efficiently.

Must Have

• Develop 360 media strategies and plans.
• Analyze briefs, audiences, competitors, and objectives to define media mix.
• Coordinate campaign implementation with internal teams, creative agencies, and providers.
• Manage budgets, schedules, and ensure correct execution of plans.
• Monitor, optimize, and report campaign performance, providing insights and recommendations.
• Prepare clear and strategic reports and presentations for clients.
• Bachelor's degree in Communications, Advertising, Marketing, or related fields.
• Advanced handling of planning and measurement tools.
• Solid knowledge in digital platforms: Meta Ads, Google Ads, DV360, TikTok Ads.
• Understanding of metrics, KPIs, and attribution models.
• Proficiency in Excel and presentation tools.
• Experience in media agencies and similar roles.
• Proven experience in planning and optimizing digital and traditional campaigns.
• Strategic thinking and analytical approach.
• Ability to manage multiple tasks and work under pressure.
• Excellent written and oral communication.
• Proactivity, creativity, and results-orientation.
• Ability to work collaboratively with multiple teams.

Perks & Benefits

• EPS (Employee Provident Fund)
• 100% covered oncological insurance
• Learning and development platform
• Day off for birthday

Company Description

Publicis Groupe, founded in 1926, is the second largest communications group in the world. In Peru, we lead the Peruvian market with a conglomerate of media agencies, “Publicis Media”, which includes Starcom, Spark, and Zenith, and with our division of creative agencies, “Publicis Communications”: Publicis Peru and Digitas. We are creators of value for our clients through the management of traditional and digital media, using investment strategies, intelligence and information analysis, Big Data, technology, Performance marketing, and content.

Job Description

Develop and implement effective Digital Media Advertising strategies. The planner must ensure that advertising campaigns (online/offline) are strategically planned, executed, and optimized to achieve client objectives effectively and efficiently.

Responsibilities

• Develop 360 media strategies and plans.
• Analyze briefs, audiences, competitors, and objectives to define the appropriate media mix.
• Coordinate campaign implementation with internal teams, creative agencies, and providers.
• Manage budgets, schedules, and the correct execution of plans.
• Monitor, optimize, and report campaign performance, presenting learnings and recommendations.
• Prepare clear and strategic reports and presentations for clients.

Qualifications

Education

• Bachelor's degree in Communications, Advertising, Marketing, and/or related fields.

Knowledge

• Advanced handling of planning and measurement tools.
• Solid knowledge in digital platforms: Meta Ads, Google Ads, DV360, TikTok Ads, etc.
• Understanding of metrics, KPIs, and attribution models.
• Proficiency in Excel and presentation tools.

Experience

• + years of experience in media agencies and similar roles.
• Proven experience in planning and optimizing digital and traditional campaigns.

Skills

• Strategic thinking and analytical approach.
• Ability to manage multiple tasks and work under pressure.
• Excellent written and oral communication.
• Proactivity, creativity, and results-orientation.
• Ability to work collaboratively with multiple teams.

Additional Information

• EPS
• 100% covered oncological insurance
• Learning and development platform.
• Day off for birthday.