Digital Marketing & Analytics

This role is for a creative thinker passionate about innovation to join a leading tobacco company transitioning to smoke-free products. The Digital Marketing & Analytics specialist will oversee and analyze digital channel and online sales performance, contribute to e-commerce strategy, and extract insights from website, CRM, and e-commerce data. The role involves partnering with senior stakeholders to ensure understanding of digital channels and enabling informed decision-making, including deep-dive analyses on CRM campaigns and customer journeys for personalization and automation.

Must Have

• Oversee and analyze digital channels and online sales performance.
• Contribute to long-term strategy and day-to-day e-commerce execution.
• Support digital organization in extracting accurate insights from data.
• Act as a partner to senior business stakeholders for digital channels.
• Enable informed decision-making for channel operations.
• Conduct deep-dive analyses on CRM campaign performance and customer journeys.
• Ability to draw insights from data and apply to commercial strategy.
• Advanced Microsoft Office (ExcelPowerPoint, Power BI).
• Google Analytics, Power BI advanced.
• Knowledge of programming languages (SQL/Python).
• Strong understanding of campaign management and marketing automation.

Good to Have

• Experience with Content square

Perks & Benefits

• 13th & 14th salary
• Extra days off
• Flexible working time
• Supplementary pension plan (III. pillar)
• Life & accident insurance
• MultiSport Card
• Employee Assistance Program
• Opportunities for career development & growth
• Work for a multinational company - certified Equal Salary & TopEmployer

Job description, responsibilities and duties

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help.

Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products!

Your role:

• Responsible for overseeing and analyzing the performance of digital channels and online sales.
• Contributes to long-term strategy development as well as day-to-day execution in the area of e-commerce.
• Supports the digital organization in extracting accurate insights from website, CRM, and e-commerce performance data.
• Acts as a partner to senior business stakeholders and managers to ensure proper understanding of digital channels.
• Enables informed decision-making regarding short-, mid-, and long-term operations of the channel.
• Conduct deep-dive analyses on CRM campaign performance, customer journeys, and lifecycle stages to identify opportunities for personalization and automation

Employee perks, benefits

WHAT WE OFFER:

• 13th & 14th salary
• Extra days off
• Flexible working time
• Supplementary pension plan (III. pillar)
• Life & accident insurance
• MultiSport Card
• Employee Assistance Program
• Opportunities for career development & growth
• Work for a multinational company - certified Equal Salary & TopEmployer

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination

University education (Bachelor's degree)

University education (Master's degree)

Language skills

English - Upper intermediate (B2)

Personality requirements and skills

Requirements:

• Ability to draw insights from data and apply them to commercial strategy
• Advanced Microsoft Office (ExcelPowerPoint, Power BI)
• Ability to draw insights from data and apply them to commercial strategy
• Experience with Content square is a plus
• Google Analytics, Power BI advanced
• Knowledge of programming languages (SQL/Python)
• Strong understanding of campaign management and marketing automation