Join the world's most successful tobacco company as a Digital Marketing & Analytics professional in Bratislava. This role involves overseeing and analyzing digital channel and online sales performance, contributing to e-commerce strategy, and extracting insights from website, CRM, and e-commerce data. You will partner with senior stakeholders to enable informed decision-making and conduct deep-dive analyses on CRM campaign performance and customer journeys to identify personalization and automation opportunities.

Must Have

• Oversee and analyze digital channel and online sales performance
• Contribute to long-term strategy development and day-to-day e-commerce execution
• Support digital organization in extracting accurate insights from website, CRM, and e-commerce data
• Act as a partner to senior business stakeholders for understanding digital channels
• Enable informed decision-making for channel operations
• Conduct deep-dive analyses on CRM campaign performance, customer journeys, and lifecycle stages
• Ability to draw insights from data and apply to commercial strategy
• Advanced Microsoft Office (Excel, PowerPoint, Power BI)
• Advanced Google Analytics and Power BI
• Knowledge of programming languages (SQL/Python)
• Strong understanding of campaign management and marketing automation
• English - Upper intermediate (B2)

Good to Have

• Experience with Content square

Perks & Benefits

• 13th & 14th salary
• Extra days off
• Flexible working time
• Supplementary pension plan (III. pillar)
• Life & accident insurance
• MultiSport Card
• Employee Assistance Program
• Opportunities for career development & growth
• Work for a multinational company - certified Equal Salary & TopEmployer

Information about the position

Job description, responsibilities and duties

Bratislava, Slovakia

We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help.

Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products!

Your role:

• Responsible for overseeing and analyzing the performance of digital channels and online sales.
• Contributes to long-term strategy development as well as day-to-day execution in the area of e-commerce.
• Supports the digital organization in extracting accurate insights from website, CRM, and e-commerce performance data.
• Acts as a partner to senior business stakeholders and managers to ensure proper understanding of digital channels.
• Enables informed decision-making regarding short-, mid-, and long-term operations of the channel.
• Conduct deep-dive analyses on CRM campaign performance, customer journeys, and lifecycle stages to identify opportunities for personalization and automation

Employee perks, benefits

WHAT WE OFFER:

· 13th & 14th salary

· Extra days off

· Flexible working time

· Supplementary pension plan (III. pillar)

· Life & accident insurance

· MultiSport Card

· Employee Assistance Program

· Opportunities for career development & growth

· Work for a multinational company - certified Equal Salary & TopEmployer

Requirements for the employee

Candidates with education suit the position

Secondary with school-leaving examination

University education (Bachelor's degree)

University education (Master's degree)

Language skills

English - Upper intermediate (B2)

Personality requirements and skills

Requirements:

• Ability to draw insights from data and apply them to commercial strategy
• Advanced Microsoft Office (Excel, PowerPoint, Power BI)
• Ability to draw insights from data and apply them to commercial strategy
• Experience with Content square is a plus
• Google Analytics, Power BI advanced
• Knowledge of programming languages (SQL/Python)
• Strong understanding of campaign management and marketing automation