Wolters Kluwer is seeking a Digital Marketing Manager Generalist for its Health, Learning, Research, and Practice Central Marketing Team. This role focuses on developing and executing innovative digital marketing initiatives to drive engagement, generate leads, and enhance campaign success. The manager will combine strategic oversight with execution, collaborating with marketing and product marketing professionals to craft and implement effective channel strategies for both B2B and B2C audiences. The ideal candidate will be passionate about data-driven decision-making and experienced in digital campaign/omnichannel management.

Must Have

• Oversee comprehensive multi-channel marketing campaigns (digital advertising, email, webinars).
• Develop frameworks for audience targeting and segmentation.
• Manage search strategy including SEM and SEO.
• Partner with cross-functional teams for marketing alignment.
• Monitor KPIs and report on campaign performance with data-driven recommendations.
• Utilize marketing platforms like Demandbase, Domo, Google Analytics, ON24.
• Optimize digital ad spend and track budgets.
• Apply ABM strategies to target high-priority accounts.
• Strong understanding of B2B and B2C marketing KPIs.
• Bachelor’s degree in marketing, Business, or a related field.
• Minimum 5 years in marketing strategy and campaign management.
• Hands-on experience with Demandbase/6sense, Google Ads, Microsoft Ads.
• Proficiency in CRM (Salesforce), marketing automation (Marketo, HubSpot), search tools (Google, Bing, Conductor).
• Proven analytical, collaboration, communication, critical thinking, and project management skills.
• Experience using generative AI tools for content and campaign development.

Good to Have

• Experience in or familiarity with healthcare marketing.

Perks & Benefits

• Well-being benefits (tools, programs, and resources for health, happiness, safety, and prosperity).
• Caring and inclusive culture.
• Opportunities for growth.

Digital Marketing Manager Generalist

We are looking for a skilled Digital Marketing Manager Generalist to join our Health, Learning, Research, and Practice Central Marketing Team. This new role is integral to developing and executing innovative digital marketing initiatives dedicated to driving engagement, generating leads, and reinforcing the success of our marketing campaigns. Combining strategic oversight with executional prowess, the ideal candidate will collaborate closely with marketing and product marketing professionals to both craft and implement effective channel strategies.

As both a B2B and B2C company, our marketing efforts are uniquely positioned to address the diverse needs of businesses and individual consumers alike. This dual focus allows us to develop tailored strategies that effectively engage different audiences, ensuring our campaigns are impactful and reach their intended goals across various channels.

If you possess a passion for data-driven decision-making, thrive in dynamic environments, and have a strong background in digital campaign/omnichannel management, this could be your next career step.

Essential Duties and Responsibilities

Strategy Development & Campaign Management:

• Oversee comprehensive marketing campaigns tailored to different funnel stages across multi-channel platforms, including digital advertising, email marketing, and webinars.
• Develop frameworks for audience targeting and segmentation using marketing platforms to ensure the precision of campaigns.
• Oversee up to 80 campaigns, blending evergreen and new program launches, ensuring quality, budget efficiency, and optimized performance.
• Manage search strategy, including both SEM and SEO initiatives, collaborating with an external vendor for execution to drive traffic growth and improve search visibility.

Cross-functional Collaboration:

• Partner with cross-functional teams, including product marketing and divisional marketing leads, to align marketing efforts and strategies with business goals.
• Act as a key communicator of marketing channel strategies, fostering clarity and alignment among stakeholders.
• Provide ongoing strategic support for webinars, ensuring seamless workflows from registration to follow-up.

Analytics & Continuous Improvement:

• Monitor key performance indicators across all digital channels, developing actionable insights to guide campaign optimization.
• Report on campaign performance regularly and deliver data-driven recommendations for boosting ROI and engagement.

Marketing Technology Utilization:

• Leverage platforms such as Demandbase, Domo, Conductor, ON24 and Google Analytics to track engagement, manage spend, and enhance channel performance.
• Optimize digital ad spend, track budgets in real time, and communicate expenditure trends to the marketing team.
• Utilize ABM (Account-Based Marketing) strategies to enhance targeting and capture the attention of high-priority accounts.
• Demonstrate a strong understanding of B2B and B2C key marketing KPIs to inform strategic decision-making and measure campaign success.
• Ability to be flexible in a very fluid and dynamic environment -- including dealing with changing processes and priorities.
• Build trust with stakeholders across the organization – become one of the primary faces of our digital marketing team.

Other Duties

Performs other duties as requested by the Supervisor.

Job Qualifications

• Educational Background: Bachelor’s degree in marketing, Business, or a related field.
• Experience: Minimum 5 years in marketing strategy and campaign management, with hands-on experience using tools like Demandbase/6sense, Google Ads and Microsoft Ads.
• Technical Proficiency: Strong knowledge of ABM platforms, CRM systems (e.g., Salesforce), marketing automation tools (e.g., Marketo, HubSpot) and search tools (e.g., Google, Bing, Conductor).
• Analytical Skills: Proven ability to analyze data, interpret results, and translate them into actionable strategies.
• Collaboration & Communication: Exceptional ability to partner with cross-functional teams and articulate complex concepts in clear terms.
• Innovation & Adaptability: Thrive in dynamic environments, balancing strategic focus with tactical execution.
• Healthcare Industry Knowledge: Experience in or familiarity with healthcare marketing is preferred but not required.
• Excellent critical thinking skills: You must be able to anticipate what questions your stakeholders will have and have an answer ready.
• Creativity: The ability to develop creative solutions to everyday problems is important.
• Project management skills: The role involves setting deadlines, managing risk, communicating with stakeholders, and supporting the team in resolving issues or removing obstacles. · A positive attitude is required! We all have the same goals, and we all want the same things. Sometimes we disagree, but our intentions are good. We need someone who can bring enthusiasm to the role and build lasting partnerships through collaboration with our stakeholders.
• Net Gen marketer: Experience in using generative AI tools for content and campaign development.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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