Digital Campaign Officer (Marketing) | French Speaker

As a Digital Campaign Officer, you will manage and develop the strategy for in-house banner promotions across digital platforms. This involves campaign management, including strategy development, execution, coordination with stakeholders, targeting, quality control, and A/B testing. You will also provide technical support and training for tools like Kameleoon, contribute to strategy definition, and analyze campaign performance to optimize visibility and conversion rates, staying updated on market trends.

Must Have

• Develop and implement strategies to maximize the impact of internal banner advertising.
• Manage the campaign calendar and coordinate with stakeholders.
• Conduct specific targeting for banners using tools (Kameleoon / Adobe).
• Ensure quality control and compliance with visual and textual standards.
• Manage validation process with market, legal, and compliance teams.
• Configure, launch, and publish banners within the Kameleoon tool.
• Implement A/B testing.
• Monitor and assist in resolving campaign issues.
• Train new team members in using the Kameleoon tool.
• Support project managers in defining overall strategy.
• Analyze campaign performance and adjust strategies.
• Proven experience in managing digital advertising campaigns, particularly focused on in-house promotions.
• Strong analytical skills with the ability to interpret metrics.
• In-depth knowledge of commercial communication strategies on brand-owned spaces.
• Proficient in managing a digital animation plan.
• Proficiency in project management techniques.
• Experience with Kameleoon, PBI, Adobe Analytics.
• Fluent Level of French and English (at least C1 level).

Good to Have

• Adobe Campaign (or other CRM tool) experience.

Perks & Benefits

• Green Transportation Budget
• Electric bikes
• Flexible Hybrid Work Policy
• Honolulu Wellness Club
• Prayer Room
• Lactation Room
• Themed Villages (for creativity and collaboration)
• Commitment to ESG and DEI strategies (inclusive, caring, fair environment)

Company Description

Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide.

As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group.

With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group.

A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem.

Job Description

As the Digital Campaign Officer for in-house banner promotions, you will play a key role in managing and developing our strategy to enhance our digital spaces. Your responsibilities will encompass strategy development, execution, and oversight of the in-house promotional channel (banners) across our digital platforms.

Main tasks and goals:

1. Campaign management:

• Develop and implement strategies to maximize the impact of our internal banner advertising.
• Manage the campaign calendar and coordinate with various stakeholders to ensure smooth execution.
• Conduct specific targeting for banners using targeting tools (Kameleoon / Adobe).
• Ensure quality control and compliance with visual and textual standards.
• Manage the validation process with market, legal, and compliance teams for texts and visuals, and track approvals.
• Configure banners within the Kameleoon tool.
• Launch and publish campaigns on the platform.
• Update the planning tool and the web plan.
• Implement A/B testing.

2. Technical support and training

• Monitor and assist in resolving issues reported by teams regarding their campaigns.
• Train new team members in using the Kameleoon tool.
• Contribute to production testing for Kameleoon updates and enhancements.

3. Strategy

• Support project managers in defining the overall strategy.
• Identify best practices and provide recommendations to teams for local campaigns.
• Identify best practices and implement recommendations for national campaigns.

. Performance Management

• Analyze campaign performance and adjust strategies based on results to optimize visibility and conversion rates.
• Monitor and assess campaign performance.
• Oversee new feature rollouts and testing initiatives.
• Conduct monthly and quarterly performance reviews.
• Prepare personalized performance reports for each establishment, including actionable recommendations.
• Stay updated on market trends and best practices in digital advertising to propose innovative solutions.

Qualifications

• Proven experience in managing digital advertising campaigns, particularly focused on in-house promotions.
• Strong analytical skills with the ability to interpret metrics to improve performance.
• Digital Marketing: In-depth knowledge of commercial communication strategies on brand-owned spaces.
• Proficient in managing a digital animation plan.
• Proficiency in project management techniques.
• Experience with Kameleoon; PBI; Adobe Analytics
• Adobe Campaign ( or other CRM tool) - preferred;
• Fluent Level of French and English (at least C1 level);

Additional Information

Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.