CRM Campaign Manager (m/f/d)

RAPP is a leading next-generation precision marketing agency, part of Omnicom's Precision Marketing Group, with over 2,000 employees globally. In Berlin, RAPP focuses on empathetic and sharp activation campaigns, driving client growth through individual solutions. They use data analytics, strategy, and award-winning technology and creative teams to build authentic customer connections. The role involves managing CRM campaigns, primarily email, from conception to reporting, ensuring precise execution and collaboration with internal teams to achieve client goals.

Must Have

• Conceive, build, and send email campaigns (newsletters, triggers/automation, lifecycle, SMS, app campaigns)
• Develop and maintain modular email templates (HTML/CSS)
• Integrate content using HTML
• Perform quality assurance and link tests across clients and devices
• Monitor dispatches
• Segment target groups and personalize based on CRM data
• Utilize dynamic content and product recommendations
• Create reports and use data analysis & KPIs to measure and improve marketing campaigns
• 2-3 years of experience in email/CRM marketing or digital marketing
• Proficient with common ESPs (Salesforce Marketing Cloud, Braze, Mailchimp, Klaviyo)
• Knowledge of HTML/CSS for email
• Proficient in KPIs, dashboards, and UTM tracking
• Very good communication skills in German (written and spoken)

Good to Have

• English language skills (advantageous)

Perks & Benefits

• Great team and collaborative culture
• Central and beautiful workplace in Berlin
• Hybrid and remote work options
• 30 days of vacation
• Access to Benefitsy portal for various employee benefits (Urban Sports, Spotify, REWE, Sixt, IKEA, DAZN, etc.)
• First-class learning and development opportunities via LinkedIn Learning (20,000+ courses)
• 20% employer contribution to pension insurance

Welcome to RAPP

RAPP is the world's leading next-generation precision marketing agency. We plan, design, and implement activation campaigns that convince through empathy and content sharpness, and equally promote the growth of our clients. Our focus is on individual solutions that adapt to the needs, beliefs, and wishes of each person.

Our data analysts identify the target group, our strategists recognize the needs, and our award-winning technology and creative teams develop tailored experiences. This creates authentic connections with our customers. As part of Omnicom's Precision Marketing Group, RAPP comprises over 2,000 employees in more than 15 global markets. At RAPP Berlin, we celebrate diversity and personal well-being because we are convinced that this improves our collective performance and leads to outstanding results.

Your Role We are looking for an experienced Campaign Manager (m/f/d) – with a proven track record in managing email campaigns – who will actively support the team in implementing our clients' CRM campaigns (especially via email) in Berlin. You will conceive, build, and send high-performing email campaigns along the entire customer journey – from idea to testing to reporting. You will keep an eye on KPIs, deliverables, and personalization.

You ensure precise execution of all campaigns and work closely with the (Senior) Client Project Manager CRM and other internal departments to achieve client campaign goals.

Your Tasks

• Conception, setup, and dispatch of email campaigns (newsletters, triggers/automation, lifecycle, as well as SMS and app campaigns) including time and channel orchestration.
• Development and maintenance of modular email templates (HTML/CSS) and content integration using HTML.
• Quality assurance and link testing across relevant clients and devices, as well as monitoring dispatches.
• Close collaboration with the creative department (copywriting & design) for campaign and advertising material creation.
• Target group segmentation and personalization based on CRM data. Use of dynamic content and product recommendations.
• Creation of reports and use of data analysis & KPIs to measure and continuously develop and improve the success of marketing campaigns.

Your Profile

• 2-3 years of experience in email/CRM marketing or digital marketing on the company side or in an agency.
• Proficient use of common ESPs (such as Salesforce Marketing Cloud, Braze, Mailchimp, or Klaviyo).
• Knowledge of HTML/CSS for email.
• Proficient in KPIs, dashboards, and UTM tracking.
• Strong analytical skills, attention to detail, and structured way of working.
• You approach tasks proactively and solution-oriented. Hands-on mentality with a data-driven mindset.
• You enjoy working in a team and value exchange with other departments.
• Very good communication skills in German (written and spoken) (+ English an advantage).

What we offer you

• A great team and a collaborative culture.
• Central and beautiful workplace in Berlin, with hybrid and remote options.
• 30 days of vacation.
• Through our Benefitsy portal, you have access to a diverse selection of additional employee benefits from Urban Sports, Spotify, REWE, Sixt, IKEA, DAZN, and many other partners.
• First-class learning and development opportunities through access to the LinkedIn Learning catalog, which includes more than 20,000 different courses.
• 20% employer contribution to our pension insurance.

We believe that diversity helps us create added value for brands. For this reason, we promote an environment where differences are respected and individual perspectives are enabled and celebrated.

• Start date: January 2026 -