CRO Manager

Manychat helps creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok, serving over 1.5 million customers globally. We are seeking a Conversion Rate Optimization (CRO) Manager to lead and scale our website experimentation and conversion strategy. This role involves designing and managing experimentation pipelines, collaborating with marketing and product teams, and leveraging analytics to improve the user journey from click to conversion across web and mobile touchpoints, making a measurable impact on growth.

Must Have

• Own end-to-end CRO strategy for Manychat.com
• Design and manage experimentation pipelines (A/B, multivariate, UX tests)
• Collaborate with paid media and creative teams
• Leverage analytics tools (Google Analytics, Clarity, Hotjar)
• Partner with product and design teams
• Define and maintain CRO best practices
• Own Webflow for experiment implementation
• Report regularly on performance
• 5+ years experience in CRO, growth marketing, or web performance optimization
• Hands-on experience with CRO tools (Webflow, Optimizely, VWO, Google Optimize)
• Experience with web analytics (GA4, Looker Studio, Amplitude, Mixpanel)
• Knowledge of UX principles, data visualization, and statistical analysis for A/B testing

Good to Have

• Familiarity with paid acquisition funnels and demand generation

Perks & Benefits

• Annual professional development reimbursement
• Comprehensive medical, dental, and vision coverage
• Hybrid work and generous leave options
• In-office perks, including free meals and snacks
• Company-funded sport activities
• Annual offsites and team-building events

WHO WE ARE 🌍

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used - and loved - by more than 1.5 million customers worldwide.

WHAT WE'RE LOOKING FOR 🌟

We’re seeking a Conversion Rate Optimization (CRO) Manager to lead and scale our website experimentation and conversion strategy.

You’ll be the architect behind how we turn traffic into trials and trials into active users. Working closely with our performance marketing, design, and product teams, you’ll use data, research, and experimentation to improve the user journey - from click to conversion - across web and mobile touchpoints.

If you thrive at the intersection of data, creativity, and storytelling, this is your opportunity to make a measurable impact on growth at scale.

WHAT YOU'LL DO 🚀

• Own end-to-end CRO strategy for Manychat.com and related web experiences - first with paid landing pages but eventually including core website pages like the homepage, product pages, and mobile app store pages.
• Design and manage experimentation pipelines (A/B, multivariate, and UX tests) to drive measurable lift in sign-ups, trials, and key funnel metrics.
• Collaborate with paid media and creative teams to align messaging with landing page experiences, optimizing for post-click performance.
• Leverage analytics tools (e.g., Google Analytics, Clarity, Hotjar, etc) to identify friction points, drop-offs, and new opportunities for growth.
• Partner with product and design teams to inform UX and messaging strategy through data-backed insights.
• Define and maintain CRO best practices across teams, including hypothesis development, test documentation, and reporting.
• Own Webflow (and future CMS evolution) to implement experiments efficiently without sacrificing design quality.
• Report regularly on performance, sharing learnings and next steps with cross-functional stakeholders and leadership.

WHAT YOU'LL BRING 💥

• 5+ years of experience in CRO, growth marketing, or web performance optimization (SaaS or consumer tech preferred).
• Hands-on experience with CRO tools (Webflow, Optimizely, VWO, Google Optimize, or similar) and web analytics (GA4, Looker Studio, Amplitude, Mixpanel).
• Knowledge of UX principles, data visualization, and statistical analysis for A/B testing.
• Strong collaboration and communication skills - able to translate complex data into actionable insights.
• A balance of strategic thinking and hands-on execution, with a bias for results and experimentation.
• Familiarity with paid acquisition funnels and demand generation is a strong plus.

WHY YOU’LL LIKE IT HERE 🤩

• From Day One, you’ll feel part of a team who values openness and collaboration - and genuinely cares.
• Your actions shape what’s next, building the future of conversational marketing on a global scale.
• From continuous learning to exciting new projects, we make sure you have what you need to succeed.
• You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

• 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
• 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
• 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
• 🍽️ In-office perks, including free meals and snacks.
• 🤝 Company-funded sport activities, annual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

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