Digital Strategy Manager
Wolters Kluwer
Job Summary
As an eCommerce Strategy Manager, you will play a critical role in defining our eCommerce vision. This role will drive strategic initiatives, partner with internal business leaders, and deliver data-backed insights to optimize digital sales and market expansion. You’ll have a direct impact on meeting revenue and growth objectives by identifying commercialization needs and aligning them with platform capabilities. Responsibilities include partnering with business intelligence for market research, defining eCommerce commercialization plans, participating in strategic planning, and identifying opportunities to improve digital conversion and customer experience. You will also collaborate cross-functionally and track eCommerce KPIs.
Must Have
- Define eCommerce vision and drive strategic initiatives.
- Optimize digital sales and market expansion.
- Deliver data-backed insights to business leaders.
- Conduct competitive analysis and market research.
- Define eCommerce commercialization plans.
- Participate in strategic planning and roadmap development.
- Improve digital conversion and customer experience.
- Collaborate with Product, Marketing, Analytics, and Business Segment teams.
- Track eCommerce KPIs and provide actionable insights.
- Assess product performance and recommend optimizations.
- 5-8+ years in eCommerce strategy and digital commerce.
- Experience in B2B and B2C eCommerce commercialization.
- Strong analytical, communication, and presentation skills.
- Ability to influence senior leadership in a global organization.
Perks & Benefits
- Dynamic global technology company
- Opportunity to make a difference in millions of lives
- Diverse, inclusive, and caring culture
- Well-being benefits, tools, programs, and resources
- Awarded Ragan’s Top Places to Work for Employee Wellbeing
- Equitable opportunities for all employees
Job Description
As a eCommerce Strategy Manager, you will play a critical role in defining our eCommerce vision. This role will drive strategic initiatives, partner with internal business leaders, and deliver data-backed insights to optimize digital sales and market expansion. You’ll have a direct impact on meeting revenue and growth objectives by identifying commercialization needs and aligning them with platform capabilities.
Responsibilities:
Ecommerce Strategy & Market Expansion
- Partner with business Intelligence and conduct personal competitive analysis/market research to identify emerging ecommerce trends (B2B & B2C).
- Partner with business segment & marketing leaders to define eCommerce commercialization plan
- Participate in 3-year strategic planning and eCommerce roadmap development to align with business goals.
- Identify opportunities to improve digital conversion, enhance customer experience, and optimize pricing/promotion models.
Stakeholder Collaboration & Execution
- Work cross-functionally with Product, Marketing, Analytics, and Business Segment teams to align eCommerce initiatives with company objectives.
- Partner with Marketing and Go-to-market to define product enablement backlog based on opportunity and strategic priorities
- Advocate for digital commerce best practices and influence senior leadership on key investment decisions.
Performance Insights & Data-Driven Decision Making
- Partner with the analytics team to track eCommerce KPIs, measure success against strategic goals, and provide actionable insights via recurring scorecard reviews
- Assess product performance by region, segment, and customer type to recommend optimizations. Present findings and recommendations to leadership on how to accelerate eCommerce revenue growth.
Skills:
- 5-8+ years of experience in eCommerce strategy and digital commerce
- Proven experience in B2B and B2C eCommerce and background in commercialization planning
- Strong analytical skills – ability to interpret data, create insights, and make strategic recommendations.
- Experience working in a global, matrixed organization, influencing multiple stakeholders.
- Self-starter who enjoys deep research and problem-solving with a data-first approach.
- Excellent communication and presentation skills, with the ability to engage senior leadership.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.