Integrated Digital Specialist
Nexstar Media Group, Inc
Job Summary
The Integrated Digital Specialist (IDS) supports the sales department in generating and growing digital marketing service revenue. The IDS acts as the market's subject matter expert on digital support services and campaign implementation to achieve revenue goals. This role involves professionally supporting sales executives and management with Nexstar Digital's suite of marketing services, including targeted video, display, OTT/Connected TV, social media, and SEO/SEM, with the objective of advancing client goals and KPIs.
Must Have
- Support sales department in generating and growing digital marketing service revenue.
- Be the market's subject matter expert on digital support services and campaign implementation.
- Support sales executives and management with Nexstar Digital marketing services.
- Develop and execute go-to-market sales strategies.
- Establish, maintain, and grow meaningful client relationships.
- Support initiatives to generate new digital marketing services business.
- Be an effective educator and ambassador on digital marketing benefits.
- Facilitate, execute, and coordinate creative trafficking.
- Communicate with Account Executives and clients on campaign management, reporting, and optimization.
- Minimum 2 years experience in digital marketing and client support.
- Ability to obtain Google Ads Certification.
- Strong digital marketing knowledge.
- Effective communication and client support skills.
- Organized and attention to detail on all systems.
- Powerpoint, Excel, and Word experience.
Good to Have
- Creative software skills
Job Description
Apply to join the KHON Team!
The Integrated Digital Specialist (IDS) is responsible for supporting sales deptartment in generating and growing digital marketing service revenue for the company. The IDS will be the market's subject matter expert on digital support services and implementation of the stations digital campaigns to achieve budgeted revenue goals. The JDS will achieve this by professionally and effectively supporting sales executives and sales management with the implementation of Nexstar Digital suite of digital marketing services/products (including targeted video and display, OTT/Connected TV, social media marketing, targeted responder email, SEO/SEM, sponsorships, and more) with the objective of advancing client objectives and achieving client KPls.
Digital marketing services sales support lead in your market.
- Work with Digital Sales Managers and Sales Executives to develop and execute go-to market sales strategies and tactics that result in exceeding company revenue targets.
- Establish, maintain, and grow meaningful client relationships.
- Working in conjunction with Sales Management and Sales Executives. support initiatives to generate new digital marketing services business and grow business from existing clients.
- Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
- Successfully facilitate, execute, and coordinate with Digital Sales Managers and AEs to traffic creative.
- Consistently communicate with Account Executives and clients on campaign management, reporting and optimization opportunities.
- Requirements & Skills:
- BA or BS in Business, Marketrng, Advertising or Communications preferred but not required
- Minimum 2 years Experience in digital marketing and client support preferred.
- Ability to obtain Google Ads Certification
- Strong digital marketing knowledge and the ability to implement effective strategies for exceeding client goals as directed
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
- Be an effective and efficient data input into sales systems.
- Effective communication and client support skills
- Organized and attention to detail on all systems
- Powerpoint, Excel, and Word experience required
- Creative software skills nice to have
#LI-Onsite
Compensation: $21.00+/hr commensurate with experience and skill level.