Strategic Account Manager Sales

WBTW News 13 is seeking a visionary Strategic Account Manager for its Florence sales office. This role involves crafting tailor-made marketing solutions across multiple platforms for clients. The manager will support sellers and management, secure sponsorships, and drive digital innovation, contributing to revenue growth. It's an electrifying career path with Nexstar Media Services at the forefront of media excellence.

Must Have

• Develop and execute go-to-market sales strategies to exceed revenue targets
• Establish, maintain, and grow meaningful client relationships
• Generate new digital marketing services business and grow existing client business
• Utilize CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, Wordpress, and Google AdManager
• Assist with creating Digital ads/websites
• Effective communication and client presentation skills
• Proficiency in Excel and PowerPoint
• Ability to interact with high-level decision makers
• Proven ability to meet and exceed sales goals

Good to Have

• BA or BS in Business Marketing, Advertising or Communications
• 3+ years of digital marketing or media sales experience

Take advantage of a fantastic opportunity with WBTW News 13, the unrivaled media powerhouse in the Myrtle Beach-Florence region has an immediate opening for a Strategic Account Manager in our Florence office. We want a visionary and dynamic enthusiast to join our Digital Media team. This isn't just a job—it's an electrifying career path with Nexstar Media Services where you'll craft tailor-made marketing solutions, custom-fit to our clients' needs across a multitude of platforms. As a pivotal administrative member of our dynamic team, you'll inspire revenue by supporting our sellers and management, securing coveted sponsorships, and driving the charge in digital innovation. Join us at the forefront of media excellence and unleash your potential today!

This sales position is for our Florence sales office.

Apply online at: https://nexstar.wd5.myworkdayjobs.com/nexstar

Strategic Account Manager Responsibilities:

• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal, team and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Generate new digital marketing services business and grow business from existing clients while retaining current business
• Utilizes CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, Wordpress, and Google AdManager to manage business development, campaign fulfillment, reporting and retention.
• Assist with creating Digital ads/websites
• Other duties as assigned

Requirements & Skills:

• BA or BS in Business Marketing, Advertising or Communications preferred
• 3+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills including proficiency in Excel and PowerPoint, and willing to become proficient in any additional in-house sales systems including adobe products
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market's sales team in generating digital revenue, opportunities and educational opportunities

Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 200 television stations and related digital multicast signals reaching 116 markets or approximately 68% of all U.S. television households (reflecting the FCC’s UHF discount). The division’s portfolio includes primary affiliates of NBC, CBS, ABC, FOX, My Network TV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of News Nation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv

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