Groupon is seeking a passionate CRM Manager to design and execute lifecycle and monetization strategies, supporting customer acquisition, retention, and reactivation. This role involves managing end-to-end CRM projects, implementing multi-channel campaigns, and collaborating with various teams. The ideal candidate will have 3-5 years of CRM experience, hands-on experience with CRM tools, and a strong understanding of customer segmentation and KPIs. Join a fast-moving, international team committed to leveraging AI for innovative customer engagement.

Must Have

• Design and execute lifecycle and monetization strategies.
• Own and manage end-to-end CRM projects.
• Implement CRM workflows and campaigns (email, push, in-app, etc.).
• Collaborate with product, development, and marketing teams.
• Lead A/B tests and campaign performance tracking.
• 3-5 years of experience in CRM or a similar role, ideally within e-commerce/digital B2C.
• Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable).
• Solid understanding of strategy, lifecycle marketing, and customer segmentation.
• Familiarity with UX & CRM KPIs.
• Excellent project management and cross-functional collaboration skills.
• Clear communicator with a user-first mindset and strong attention to detail.
• Ability to collaborate effectively with data science and AI teams.

Good to Have

• Strong plus for experience with Bloomreach.
• Comfortable using AI tools to improve efficiency, creativity, and analysis.
• A test-and-learn mindset and willingness to iterate based on performance data.

Perks & Benefits

• Part of a fast-moving, collaborative, and international team.
• Opportunity for creativity, impact, and growth.
• Work for an AI-First Company.
• Encouragement to leverage AI tools during the hiring process and in daily work.

CRM Manager

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Are you passionate about CRM, customer engagement, lifecycle marketing, and making data-driven decisions that move the needle? Join our growing team and help us shape meaningful, results-driven CRM strategies that build stronger customer relationships and boost monetization across global markets.

🚀 What You’ll Be Doing:

• Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation.
• Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence.
• Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages.
• Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives.
• Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth.
• Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness.
• Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows.

💡 About You:

• 3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses.
• Exposure to consumer-focused strategies mainly for B2C Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
• Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis.Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers).
• Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.).A test-and-learn mindset and willingness to iterate based on performance data are highly valued.
• Excellent project management and cross-functional collaboration skills.Clear communicator with a user-first mindset and strong attention to detail.Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience.

📬 Why Join Us?

You’ll be part of a fast-moving, collaborative, and international team that values creativity, impact, and growth. We're scaling fast, and CRM is a key pillar of how we connect meaningfully with our users every day.

Groupon is an AI-First Company

We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers