Social Media Manager

Join Groupon as a Social Media Manager to lead and develop the organic social presence, focusing on UK, Germany, France, and Spain. You will create and iterate short-form content for TikTok and Instagram, manage UGC creators, engage with the community, and stay ahead of viral trends. This role offers creative freedom to shape Groupon's social strategy and connect millions to local experiences.

Must Have

• Create, publish, and quickly iterate short-form, thumb-stopping content on TikTok and Instagram
• Source, brief, and manage external UGC creators in multiple cities
• Engage daily with the community, turning comments and DMs into momentum and conversations
• Stay ahead of viral trends, memes, and cultural moments, adapting them for Groupon’s diverse audience
• Collaborate cross-functionally to align social media with campaigns and brand goals
• Analyze content performance and optimize for continual growth and engagement
• Drive social media growth and engagement specifically in key markets including UK, Germany, France, and Spain
• Experience creating content on social platforms
• A deep understanding of native platform storytelling, viral trends, and audience hooks
• Confidence on camera, with skills to ideate, shoot, and edit quickly
• Basic video editing and design skills using tools like CapCut, TikTok Editor, and Canva
• Organized, proactive, and able to manage a content calendar and simple reporting
• Passionate about engaging and growing online communities
• Fluent English

Good to Have

• Experience with creator programs
• Experience with social customer care
• Experience with motion graphics
• Speak multiple languages (Spanish, French, German)

Perks & Benefits

• Global leader connecting millions with local experiences
• Fast-moving, creator-first culture
• Drive exciting international campaigns
• Freedom to express creativity with real impact
• Work independently but with strong team support
• Nearly full creative freedom, no strict content diktats
• Plenty of space to grow into social media leadership
• Shape Groupon’s overall social strategy
• Create unique social channels from scratch with full creative freedom, no legacy constraints
• Work with an internationally recognized brand on campaigns reaching millions
• Grow your career with a clear path to social media leadership
• AI-First Company, encouraged to leverage AI tools

About the Role and Team

Ready to lead and make waves on social media? Join Groupon as a Social Media Manager! 🚀

Are you a TikTok trendsetter or Instagram content creator who lives and breathes social media? If you’re hands-on, creative, and passionate about building viral content and shaping a creator-led presence from scratch, this role is for you! 🎥

You’ll take the lead in developing Groupon’s organic social presence, growing engagement across markets, with a focus on priority markets in the UK, Germany, France, and Spain, managing global UGC creators, and collaborating with marketing, design, and sales teams to tell authentic, hyperlocal stories that connect with our audience. 🤝

📍You could be based in Prague, Valencia, or Warsaw. You’ll work independently but with strong team support. The role offers nearly full creative freedom, no strict content diktats, and plenty of space to grow into social media leadership and shape Groupon’s overall social strategy. 📈

What You'll Do

• Create, publish, and quickly iterate short-form, thumb-stopping content on TikTok and Instagram
• Source, brief, and manage external UGC creators in multiple cities to amplify hyperlocal stories
• Engage daily with the community, turning comments and DMs into momentum and conversations
• Stay ahead of viral trends, memes, and cultural moments, adapting them for Groupon’s diverse audience
• Collaborate cross-functionally to align social media with campaigns and brand goals
• Analyze content performance and optimize for continual growth and engagement
• Drive social media growth and engagement specifically in key markets including UK, Germany, France, and Spain

What You Bring

• Experience creating content on social platforms, whether personal, influencer, or brand-related
• A deep understanding of native platform storytelling, viral trends, and audience hooks
• Confidence on camera, with skills to ideate, shoot, and edit quickly
• Basic video editing and design skills using tools like CapCut, TikTok Editor, and Canva
• Organized, proactive, and able to manage a content calendar and simple reporting
• Passionate about engaging and growing online communities
• Fluent English is required
• Bonus points if you have experience with creator programs, social customer care, motion graphics, or speak multiple languages (Spanish, French, German)

Why Join Us?

• Create unique social channels from scratch with full creative freedom, no legacy constraints!
• Be part of a fast-paced, creator-first culture where your ideas have visible impact
• Work with an internationally recognized brand on campaigns reaching millions
• Grow your career with a clear path to social media leadership

This is your chance to take the reins in social media innovation and craft content that genuinely connects millions to local experiences. Let’s create something extraordinary together! 🚀

#LI-Hybrid

Groupon is an AI-First Company

We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers