Social Advertising Specialist

Poki is an Amsterdam-based scale-up on a mission to create the ultimate online playground, attracting 10 million daily players. This role involves growing the Poki playground through advertising across social platforms. You will work closely with creative and insights specialists to create and scale display and video creatives, connecting games on Poki to relevant gaming audiences. You will have ownership over 7-digit budgets and iterate fast based on performance analysis, managing cross-device, cross-platform campaigns in over 100 markets for a collection of over 2,000 games.

Must Have

• Find the right audiences for what we have to offer as a playground
• Create a scalable, performant and global setup with high-levels of automation
• Understand where our audience is at and find unexplored opportunities
• Set up a structured workflow to test, evaluate, and iterate on creatives and story lines
• Work together with marketing design and our game developer community to produce fresh and relevant creatives
• Balance the ROAS and growth rate of our playground
• Align with the VP Marketing on different strategies for specific markets and platforms
• Report on the core growth metrics
• Be a social native marketeer who's immersed in gaming culture
• Have 4+ years experience running data-driven social campaigns
• Have proficiency with platform tools such as Google Ads, Meta Ads and TikTok Ads
• Be digitally fluent (e.g. you can combine code, sheets, LLMs to automate campaigns)
• Be an immersive learner that operates with collaborative autonomy

Good to Have

• Deep understanding of popular culture in the US
• Experience with audience segmentation
• Understand tracking from a technical and privacy perspective

Perks & Benefits

• A lot of personal responsibility and freedom
• Chance to work together with a diverse, international, talented and self-motivated team
• Annual training budget
• Build your career at a fast growing tech scale up
• Dedicated colleague who focuses on a variety of wellbeing initiatives
• Opportunity to connect with colleagues through work retreats, drinks every Thursday and team activities
• A full-time contract (40 hours/week) and a competitive salary

Are you bringing the fun of instant games to social platforms?

An Amsterdam-based scale-up (70 FTE, self-funded) on a mission to create the ultimate online playground: a platform where players and game developers come together to play, create, and connect. Every day, 10 million players from all over the world visit Poki.com for free and easy access to their favorite games.

What This Job Is About

Grow the Poki playground through advertising across social platforms. You work closely together with our creative and insights specialists to create and scale display and video creatives that connect games on Poki to relevant (gaming) audiences on social platforms. You have ownership over 7 digit budgets and iterate fast based on your own performance analysis and insights from peers. A big part of the challenge is managing the complexity of running cross-device, cross-platform campaigns in over 100 markets for a collection of over 2,000 games growing every day.

Your Challenge as our new Social Advertising Specialist

• Find the right audiences for what we have to offer as a playground. Create a scalable, performant and global setup with high-levels of automation. Understand where our audience is at and find unexplored opportunities.
• Set up a structured workflow to test, evaluate, and iterate on creatives and story lines. Work together with marketing design and our game developer community to produce fresh and relevant creatives for the latest game releases.
• Balance the ROAS and growth rate of our playground. Align with the VP Marketing on different strategies for specific markets and platforms. And report on the core growth metrics.

You

• are a social native marketeer who's immersed in gaming culture
• have 4+ years experience running data-driven social campaigns
• have proficiency with platform tools such as Google Ads, Meta Ads and TikTok Ads.
• are digitally fluent (e.g. you can combine code, sheets, LLMs to automate campaigns)
• are an immersive learner that operates with collaborative autonomy

Bonus Experience

• You have deep understanding of popular culture in the US
• You have experience with audience segmentation
• You understand tracking from a technical and privacy perspective

Why work for Poki?

• A lot of personal responsibility and freedom, plus the chance to work together with a diverse, international, talented and self-motivated team.
• Play is how we learn; we make sure everyone is being challenged and and offer an annual training budget.
• When you grow, we grow: build your career at a fast growing tech scale up. Many members of our team have been with us since their internships and are now in senior roles.
• We care about our team, and your wellbeing matters. We have a dedicated colleague who focuses on a variety of wellbeing initiatives.
• An opportunity to connect with colleagues through work retreats, drinks every Thursday and team activities.
• A full-time contract (40 hours/week) and a competitive salary. We value our teams’ skills and experiences.

Are you passionate about games and want to work on growing our community of talented game developers? Do you enjoy working side by side with creative and innovative people across the globe? And do you know your way around in the game developer industry?

Then please apply!