Senior Manager, Events & Brand Experience

The Senior Manager, Events & Brand Experience at Nexon America is responsible for developing and executing offline marketing campaigns, including in-person events and promotional video production. This role involves building relationships with regional partners, organizing events to expand MapleStory's audience and strengthen its fandom, and engaging with local media. The manager will oversee retained agencies and internal staff, working in a hybrid model (2-3 days in office). Nexon America is a global video game publisher known for titles like MapleStory, committed to a player-first approach and fostering a supportive, diverse work environment.

Must Have

• Identify and analyze new or existing target audience by developing offline promotion events and establishing MapleStory fandom culture.
• Develop business relationships with regional partners.
• Plan and oversee the full production lifecycle of promotional videos (concepting, scripting, storyboarding, shooting direction, and post-production).
• Build high-performing teams to drive effective integrated offline promotion communications for all personal computer (PC) platforms, including online, console, and mobile titles.
• Educate partners through effective communication strategies, presentations, and materials, and lead the partner onboarding process.
• Increase profitability through strategic negotiations of deals to increase sponsorships.
• Cross-promote with business partners to achieve mutual benefits.
• Build and strengthen relationships with developers, and lead cross-functional teams in multiple departments.
• Direct high-level strategic planning to design and manage the official merchandise store and oversee production and sales lifecycles.
• Anticipate business needs, prioritize tasks, and resolve complex external issues.
• Execute business-to-business (B2B) and business-to-consumer (B2C) events from in-depth training to international trade shows, fan festivals, and additional annual events.
• 5+ years leadership experience (agency or in-house) and 7+ years of experience in relevant industry.
• Strong press contacts across gaming, consumer and technology press.
• Developer interface experience with strong track record of good relationships.
• Gaming industry experience required.
• Knowledge of Mobile/PC/Game Platform.
• Excellent bilingual proficiency in Korean and English.
• Excellent writer and communicator.
• Strong project management skills and able manage complex projects.
• Strong problem solver.
• Management experience with the ability to motivate and guide the team.
• Able to interact effectively with people at all levels of the Company.
• Crisis management and communication experience.
• Strong organizational and time management skills.

Good to Have

• Bachelor’s degree in related field preferred.
• Stellar professional reputation and credibility with the press and PR community.

Perks & Benefits

• Medical, dental and vision plans for you, your spouse or domestic partner and your children
• Annual employer contribution to a health savings account (for high deductible health plan enrollees)
• Company paid hospital indemnity benefits (for high deductible health plan enrollees)
• Company paid life, AD&D, short-term and long-term disability benefits
• Access to voluntary life and AD&D for yourself and your dependents
• Flexible spending accounts
• 401(k) savings plan with a company match
• Pet insurance
• Monthly wellness credit
• Lunchtime yoga
• Language classes
• Bi-monthly catered lunches
• Monthly happy hours
• Well-stocked snack bar
• Paid time off
• Sick days
• Company holidays
• Year-end break
• Flexible hours
• Hybrid work model

About Nexon

Nexon America is a branch of Nexon Co., Ltd., a global video game publisher and leading developer of online virtual worlds for PCs, consoles, and mobile devices. Nexon proudly offers celebrated franchises like MapleStory and Mabinogi that have been enjoyed by millions of players for over two decades. When we founded our Nexon America branch in 2006, we made it our goal to bring those unique games to western players using a player-first approach. We achieve that goal by applying our team’s outstanding free-to-play expertise and live game support to every decision, every day.

But we’re committed to more than our games! Here at Nexon America, we’re all about open communication, diversity, mutual respect, and collaboration, so we can bring out the best in each other. Nexies find support, friendship, and career growth all in one place! And because we know a healthy work-life balance is the key to happiness, Nexies also enjoy flexible hours, a hybrid work model, and extra perks like food trucks, happy hours, and team events. It’s why we’ve earned the Great Place to Work certification for 5 years running!

We’re looking to expand our team with passionate individuals who want to learn, play, and grow with us. Ready for a new challenge?

Summary of Position

The Events & Brand Experience team is responsible for developing and executing offline marketing campaigns that take place in person and Production of promotion video for external use. This includes overseeing initiatives and plans to develop business relationship with regional partners, organizing events, expanding MapleStory to existing or new audiences and strengthening MapleStory Fandom culture, and engaging with local media. The Events & Brand Experience team will be responsible for the day-to-day management of retained agencies and internal staff.

We are currently working in the office 2-3x a week in a hybrid work model.

Job Responsibilities

• Identify and analyze new or existing target audience by developing offline promotion events and establishing MapleStory fandom culture, develop business relationships with regional partners.
• Plan and oversee the full production lifecycle of promotional videos (concepting, scripting, storyboarding, shooting direction, and post-production)
• Build high-performing teams to drive effective integrated offline promotion communications for all personal computer (PC)platforms, including online, console, and mobile titles
• Educate partners through effective communication strategies, presentations, and materials, and lead the partner onboarding process. Increase profitability through strategic negotiations of deals to increase sponsorships.
• Cross-promote with business partners to achieve mutual benefits.
• Build and strengthen relationships with developers, and lead cross-functional teams in multiple departments, including creative, production, community engagement, legal, and finance to implement strategic initiatives aimed at business growth.
• Direct high-level strategic planning to design and manage the official merchandise store and oversee production and sales lifecycles, improving customer satisfaction.
• Anticipate business needs, prioritize tasks, and resolve complex external issues.
• Execute business-to-business(B2B) and business-to-consumer (B2C) events from in-depth training to international trade shows, fan festivals, and additional annual events.

Work Experience

• 5+ years leadership experience (agency or in-house) and 7+ years of experience in relevant industry
• Strong press contacts across gaming, consumer and technology press
• Developer interface experience with strong track record of good relationships
• Gaming industry experience required
• Knowledge of Mobile/PC/Game Platform

Education, Professional Training, Technical Training or Certification

• Bachelor’s degree in related field preferred
• Stellar professional reputation and credibility with the press and PR community

Knowledge/Skills

• Excellent bilingual proficiency in Korean and English
• Excellent writer and communicator
• Strong project management skills and able manage complex projects
• Strong problem solver
• Management experience with the ability to motivate and guide the team
• Able to interact effectively with people at all levels of the Company
• Crisis management and communication experience
• Strong organizational and time management skills

Management has the right to add or change duties and job requirements at any time.

Nexon’s Benefits and Perks

We offer medical, dental and vision plans for you, your spouse or domestic partner and your children. Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits. We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance. Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes. We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar. To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

Nexon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Compensation Description for Pay Transparency (annually)

The base salary range for this position in El Segundo, CA is $140,000 - $170,000 annually.

Our salary ranges are determined by market data based on position and level. The range displayed on each job posting reflects the minimum and maximum salaries for that position. An individual’s pay is determined by factors including, but not limited to, a candidate’s qualifications, skills, experiences, relevant education or training, and location.

Base pay is one part of the Total Rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, however the salary range listed in this job posting reflects the base salary only.

Beware of Recruitment Scams

We have been made aware of fraudulent recruitment activities by individuals falsely claiming to represent Nexon America. Our recruiters will only contact you from official company email addresses ending in @nexon.com and will follow a formal interview process. We will never request for payment or personal financial information such as photos of government-issued identification during the recruitment process or offer a job without a formal interview process. If you receive suspicious email, we advise you to mark the email as junk or spam, so your email provider will block future messages from the sender.