Senior Campaign Manager

The Senior Campaign Manager will play a critical role overseeing the management of a small and effective Campaign Management team that will plan, execute and optimize digital campaigns. This role supports Martin Retail Group’s strategic vision for rolling out in-house programmatic services, acting as a resource for digital expertise for cross-functional teams and client partners. Responsibilities include leading a team, managing strategic accounts, developing digital marketing strategies, and ensuring campaign effectiveness through data analysis and optimization.

Must Have

• Develop, grow, and lead a Campaign Management (CM) team
• Manage strategic accounts and client relationships
• Responsible for digital planning, execution and optimization for client results
• Work closely with Strategic Investment, Media Ops, Activation and Traffic / Ad Ops
• Develop and implement comprehensive digital and addressable marketing campaign strategies
• Manage team executing digital campaigns, problem solving taxonomy, on-time launches, tagging, invoices
• Support team monitoring and analyzing data from Media Op to optimize campaigns
• Effectively communicate digital strategies and rationale for tactical approaches
• Lead and assist in coaching, training and educating Campaign Managers
• Provide regular insights to clients detailing performance, optimizations, and new opportunities
• Work with media partners for reporting and accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversees campaign QA process
• Foster collaboration and integration with broader team and key partners
• Facilitate client/agency communication, feedback and manage expectations
• Support the team by helping manage and prioritizing their workloads
• 4-year degree in advertising, marketing, or relevant field
• 4+ years agency and media experience in fast-paced, live, programmatic offerings
• Proven interpersonal skills
• Experience with digital media planning and buying including programmatic platforms
• Strong communication and presentation skills
• Strong analytical and data-driven decision-making skills
• Great work ethic and detail oriented

Perks & Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401k
• Paid time off

Company description

Martin Retail Group isn’t your typical “ad agency.” We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.

Overview

The Senior Campaign Manager will play a critical role overseeing the management of a small and effective Campaign Management team that will plan, execute and optimize digital campaigns and supporting Martin Retail Group’s strategic vision for rolling out our in-house programmatic services as a resource for digital expertise for cross-functional teams and our client partners.

Responsibilities

• With support of Supervisor, develop, grow, and lead a Campaign Management (CM) team while managing your own more strategic accounts and client relationships, responsible for digital planning for clients, execution and optimization for impactful client results
• Work closely with Strategic Investment, Media Ops, Activation and Traffic / Ad Ops to implement campaigns and provide media solutions
• Develop and implement comprehensive digital and addressable marketing campaign strategies that align with the Division, LMA and organization's goals working closely with Strategic Investment
• Manage team as they execute digital campaigns with Activation team including problem solving taxonomy, on-time launches, tagging and other implementation issues, and reconcile invoices for payment
• Support team as they monitor and analyze data provided from Media Op to optimize campaigns to full effectiveness
• Effectively communicate digital strategies and rationale for tactical approaches for each campaign
• Lead and assist in coaching, training and educating Campaign Managers, helping to support campaigns
• Provide regular insights to clients detailing performance, campaign optimizations, and new digital media opportunities
• Work with media partners to share media performance reporting and to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversees campaign QA process
• Foster a spirit of collaboration and integration with the broader team and key partners
• Facilitate client/agency communication, feedback and manage expectations regarding offerings, campaigns, challenges, and solutions
• Support the team by helping manage and prioritizing their workloads

Qualifications

Education:

• 4-year degree in advertising, marketing, or relevant field

Experience:

• 4+ years agency and media experience in fast-paced, live, programmatic offerings

Skills:

• Proven track record of Interpersonal skills to work with a variety of people in different internal department, as well as and external vendors and clients across the US
• Exceptional experience with digital media planning and buying including programmatic platforms, social business managers, and/or third-party platforms
• Strong communication skills, verbal and written, and presentation skills
• Strong analytical and data-driven decision-making skills
• Interpersonal skills to work with a variety of people in different internal department, external agency account team, as well as and external vendors and clients across the US
• Great work ethic and detail oriented

Additional information

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/02/25.

All your information will be kept confidential according to EEO guidelines.