Sr Product Marketing Manager - Seller

The Sr Product Marketing Manager - Seller at eBay will lead the C2C business's seller acquisition, activation, and engagement. This role involves defining strategy, narrative, and product experience for C2C sellers, from initial interest to becoming habitual listers. The manager will drive full-funnel growth, influence product roadmap decisions, ensure cross-functional alignment, and act as a customer advocate, leveraging insights to accelerate C2C growth on the eBay platform.

Must Have

• Lead the End-to-End C2C Seller Activation Strategy and in-product experience.
• Own Full-Funnel Value Prop, Messaging Strategy & Go to Market Strategy.
• Influence Product Roadmap Decisions based on seller motivations and friction points.
• Drive Cross-Functional Alignment and leadership with Product, Brand, CRM, Analytics, and PMMs.
• Lead with Customer Advocacy, influencing product roadmap with new/improved experiences.
• 8+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution.
• Demonstrated success in influencing and aligning cross-functional partners and senior leadership.
• Proven track record to lead from ambiguity to structure, crafting clarity and scalable frameworks.

Perks & Benefits

• Target bonus
• Restricted stock units
• Medical benefits
• Financial benefits
• 401(k) eligibility
• Paid time off benefits (PTO)
• Parental leave

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About The Team and Role

Global Product Marketing team at eBay is looking for a strategic, cross-functional Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role sits at the center of Product, Data, and Marketing, owning the strategy and narrative that moves private/ C2C sellers from initial interest to successful listers to becoming habitual sellers on eBay platform.

This Product Marketing role would drive a full-funnel growth strategy, with a deep understanding of seller motivations, identifying product experience friction, defining funnel-level priorities, and synthesizing insights across multiple product domains and marketing channels to drive actions that deliver private seller success. As the end-to-end owner of the C2C seller activation and growth journey, this senior PMM drives funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

What You’ll Do

1. Lead the End-to-End C2C Seller Activation Strategy:

Own the narrative and in-product experience for the C2C seller journey from first touch to successful listing. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross- domain PMMs to incorporate vertical product improvements into the broader seller journey

2. Own Full-Funnel Value Prop, Messaging Strategy & Go to Market Strategy:

Build messaging frameworks and go to market strategy that build audience engagement and increase seller confidence. Ensure messaging across Listings, Ads, Payments, Shipping, and other domains ladder up to one cohesive activation narrative. Make sure all marketing touch points - in-product, paid and owned channels have a clear understanding of messaging and GTM strategy and ensure delivery of cohesive and coordinated marketing plans for the C2C audience.

3. Influence Product Roadmap Decisions:

Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to develop product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value

4. Drive Cross-Functional Alignment and leadership:

Partner with Product, Brand, CRM, Analytics, and cross domain PMMs to ensure customers have a friction-free and gainful experience on eBay platform. Be the glue that ensures execution on a shared funnel GTM strategy rather than isolated channel tactics. Bring together recommendations and work happening across domains into one cohesive story for leadership.

5. Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

What you will bring:

• 8+ years of experience in Product Marketing or Product Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a solid understanding of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional partners and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven track record to lead from ambiguity to structure, crafting clarity and scalable frameworks in sophisticated, cross-functional environments.

The base pay range for this position is expected in the range below:

$108,400 - $186,400

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the eBay Careers website or apply for a job with eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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