Marketing Specialist

SoftwareOne Hong Kong is seeking a Marketing Specialist to lead marketing initiatives supporting business growth and partner engagement. The role involves planning and executing integrated marketing campaigns across various channels, managing digital platforms, and collaborating with sales and global marketing teams. The specialist will drive lead generation, enhance brand visibility, and ensure successful execution of marketing events and communications.

Must Have

• Drive multi-channel marketing campaigns across social media, email, events, and digital platforms
• Support eMarketing initiatives through content updates, proofreading, and optimizing user experience
• Execute internal and external communication strategies, including press releases and media outreach
• Coordinate marketing events and activities, managing logistics, budgets, and performance tracking
• Design and update marketing collateral using graphic tools
• BA/BS degree
• 3-5 years of total marketing experience
• Superior oral and written communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Excellent problem-solving abilities and detail-oriented
• Proficiency with MS Office (Excel, Word and PowerPoint)
• Proficiency with Adobe family (Acrobat, Illustrator, Photoshop, In Design)

Good to Have

• Copywriting experience
• Good negotiation skills

Why SoftwareOne?

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.

The role

Are you ready to lead marketing initiatives that directly support business growth and partner engagement?

Do you want to join a team shaping cloud and IT solutions for some of the world’s leading technology vendors?

SoftwareOne Hong Kong is now seeking a Marketing Specialist to join our Marketing team. The successful candidate will be responsible for planning and executing integrated marketing campaigns, managing digital channels, and collaborating with sales and global marketing teams to achieve measurable results.

Key responsibilities:

• Drive multi-channel marketing campaigns across social media, email, events, and digital platforms to generate leads and enhance brand visibility.
• Support eMarketing initiatives through content updates, proofreading, and optimizing user experience for web and digital assets.
• Execute internal and external communication strategies, including press releases, media outreach, and compelling brand messaging.
• Coordinate marketing events and activities, managing logistics, budgets, and performance tracking to ensure successful execution.
• Design and update marketing collateral using graphic tools, while prioritizing projects and delivering results with superior organizational skills.

What we need to see from you

• BA/BS Required
• Prefer 3-5 years of total marketing experience
• Superior oral and written communication skills; Copywriting experience is preferred
• Good negotiation skills, Ability to manage multiple priorities in a fast-paced environment
• Excellent problem solving abilities and detail oriented
• Proficient with MS Office (Excel, Word and PowerPoint), Adobe family (Acrobat, Illustrator, Photoshop, In Design)

Job Function

Marketing & Channel