Marketing Manager Third Party Annuities Specialist

The Senior Marketing Manager – Third-Party Annuities Specialist will support Guardian’s annuities line of business for third-party distribution partners. This role involves developing and executing marketing strategies, campaigns, and content tailored for partners like broker-dealers and external wholesalers. The specialist will drive partner-facing initiatives, wholesaler engagement, and manage marketing, communications, and inventory within this business line, collaborating with various internal and external stakeholders.

Must Have

• Design, launch, and optimize marketing campaigns for third-party annuity partners.
• Develop, maintain, track, and update partner-facing collateral, presentations, and digital assets.
• Enable wholesalers with targeted materials, campaigns, event kits, and training resources.
• Oversee execution of multi-channel campaigns, track KPIs, and manage budget.
• Work closely with Product Development, Distribution, Compliance, Legal, Technology, and vendors.
• Manage inventory at fulfillment center for giveaways, promotional items, and event kits.
• Draft and support communications to third-party wholesalers and financial professionals.
• Monitor competitive trends and gather insights from third-party partners.

Perks & Benefits

• Support and flexibility to achieve professional and personal goals.
• Skill-building opportunities.
• Leadership development opportunities.
• Philanthropic opportunities.
• Opportunities to build communities.
• Diverse colleagues with high ethical standards.
• Contemporary, supportive, flexible, and inclusive benefits and resources.

Our Senior Marketing Manager – Third-Party Annuities Specialist will support the annuities line of business for third party distribution partners, reporting to the Head of Wealth Management & Channel Marketing Strategy. This role is dedicated to supporting Guardian’s annuities business in the third-party distribution space. The person will drive the development and execution of marketing strategies, campaigns, and content tailored for third party partners, including broker-dealers, independents, and external wholesalers. The role will serve as a key contributor to annuity line strategy, enablement, and regulatory support, with a strong focus on partner-facing initiatives and wholesaler engagement. They will be responsible for marketing, communications, and inventory management within this line of business and work to execute with excellence.

Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors.

Responsibilities:

• Third Party Campaigns: Design, launch, and optimize marketing campaigns specifically geared toward third-party annuity partners, their financial professionals, and their clients. Collaborate with distribution and product teams to ensure messaging resonates with external audiences.
• Partner-Facing Content: Develop, maintain, track and update collateral, presentations, thought leadership, and digital assets for use by third party partners and wholesalers. Customize content to fit the needs of diverse external channels.
• Wholesaler Support: Enable wholesalers with targeted materials, campaigns, event kits, and training resources to drive engagement and sales through third-party channels. Support sales enablement and provide ongoing feedback loops with wholesalers.
• Project Management: Oversee the execution of multi-channel campaigns, track KPIs, and track against budget for third party annuity marketing initiatives.
• Cross-Functional Collaboration: Work closely with Product Development, Distribution, Compliance, Legal, Technology, wholesalers and external vendors to deliver integrated marketing solutions. Work cross-functionally to ensure all necessary partners have provided input on materials/projects.
• Inventory Management: Managing inventory at fulfillment center for giveaways, promotional items, event kits, etc.
• Third-Party Communications Support: Draft and support communications to third-party wholesalers and financial professionals.
• Market Intelligence: Monitor competitive trends, gather insights from third party partners, and recommend enhancements to Guardian’s annuity offerings and marketing approach.
• Exhibit company values in organizing how we act, treat others, and treat our clients.

SUCCESS MEASURES:

• Tracked KPIs relating to product launches, sales campaigns, and materials.
• Consumer-focused, data-driven approach to marketing.
• Ensure items are updates prior to expiration.
• Collaborative relationships across Guardian.

Skills:

• Third Party Annuity Management: Has a deep knowledge of and experience with annuities third-party business – minimum 5-7 years annuity marketing experience.
• Project Management: Proven ability to manage multiple projects and campaigns simultaneously.
• Communication: Excellent written and verbal communication skills; able to tailor messaging for external partners and internal stakeholders.
• Collaboration: Highly collaborative, cross-functional approach; experience working with sales, product, and compliance teams.
• Regulatory Acumen: Demonstrated knowledge of marketing in highly regulated industries, especially annuities.
• Adaptability: Flexible and solution-oriented, able to respond to changing market and partner needs.
• Leadership Qualities: Ability to act as a thought leader in this line of business.
• Drive and Approach: Sense of urgency and solution orientation. Ability to work effectively in a variety of situations and respond to change with a positive attitude. Drive towards independent personal growth while acting as part of team, helping to drive our core values.

Education:

Bachelor’s degree required, advanced degree or certifications in marketing, finance, or related field a plus.

Location:

• This role is hybrid with 3 days a week in our Hudson Yards NY, Holmdel NJ, Bethlehem PA, or Boston MA office.

Salary Range:

$103,450.00 - $169,960.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits . Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.