Senior European and American Brand Marketing

Responsible for marketing planning and execution of Papergames products in Europe and America, including offline exhibitions, advertising, and collaborative events. The role requires strong product understanding and user insight to develop effective strategies based on data analysis. You will also plan online communication for offline activities, ensure high-quality content presentation, and manage relationships with overseas suppliers to promote multi-party resource integration.

Must Have

• Plan and execute marketing for Papergames products in Europe and America.
• Manage offline exhibitions, advertising, and collaborative events.
• Possess strong product understanding and user insight for games.
• Analyze product data to develop effective marketing strategies.
• Plan online communication for offline activities to expand reach.
• Develop and maintain relationships with overseas suppliers.
• Drive cross-industry collaborations in European and American markets.
• Bachelor's degree or above.
• Over 5 years of experience in overseas game promotion.

Good to Have

• Successful promotion cases

Job Description

1. Responsible for the marketing planning and execution of Papergames' products in Europe and America, including offline exhibitions, offline advertising, and collaborative events.

2. Possess strong product understanding and user insight, able to clearly judge and understand game users, and effectively use product data for analysis to propose effective strategy梳理; for offline activities, have online communication awareness and ability, able to plan communication topics and content to expand reach.

3. Possess strong creative content planning and aesthetic ability, able to set clear content standards and control corresponding output, ensuring high-quality content presentation, monitoring and evaluating effects, and completing content iteration.

4. Establish and maintain cooperative relationships with overseas suppliers, participate in the development and maintenance of cross-industry collaborations in Europe and America, and promote multi-party resource integration.

Job Requirements

1. Bachelor's degree or above, with more than 5 years of experience in overseas game promotion, familiarity with the European and American markets is preferred.

2. Love games, familiar with female-oriented/MMO/open world/ACG genres, with an in-depth understanding of female-oriented game products and user ecosystems.

3. Possess excellent creative planning ability, with successful promotion cases preferred.

4. Good at summarizing and thinking, strong self-drive, results-oriented, pioneering and innovative, with strong ability to work under pressure.