Marketing Manager DACH (all genders)

As Marketing Manager DACH, you will expand tonies' brand presence in the DACH region. You will be responsible for implementing local marketing measures and localizing global campaigns across all channels. This role involves close collaboration with the global marketing team and internal DACH stakeholders to ensure all activities are brand-compliant, relevant, and impactful, covering transcreation, campaign management, project coordination, and data analysis for optimization.

Must Have

• Transcreation and localization of global campaign content for the DACH market.
• Planning and implementation of independent local marketing activations, cooperations, or seasonal campaigns.
• Coordination of cross-channel campaign content (Social Media, PR, CRM, Website, Trade Marketing).
• Management of marketing projects from briefing to implementation, including time and budget planning.
• Coordination and management of agencies and external service providers.
• Close collaboration with colleagues from Portfolio, E-Commerce, PR, SoMe, Influencer Marketing, Trade Marketing, Sales, Licensing & Partnerships, and the global Marketing Team.
• Utilizing market and performance insights as well as analysis tools to optimize campaigns.
• Ensuring all measures reflect tonies' brand values and tonality, aligning with global guidelines.
• At least 3 years of experience in marketing, brand management, or communication.
• Strong understanding of brand management, target group communication, and integrated marketing planning.
• Experience in transcreation & localization of global campaigns and developing local marketing measures.
• Proficiency in marketing tools, KPI analysis, and digital channels.
• Excellent German and English language skills, both written and spoken.

Perks & Benefits

• Global teamwork across departments and countries.
• Inclusive and diverse work environment ('Come as you are').
• Mobility options: Deutschlandticket Job, monthly parking subsidy, leasing bike, or remote work allowance.
• Financial security: subsidies for capital-forming benefits, company pension scheme, occupational disability insurance.
• 30 days paid annual leave plus 3 additional free days (Rosenmontag, Christmas Eve, New Year's Eve).
• Up to 10 'toniecation days' (unpaid leave) after one year of service.
• Continuous internal and external training opportunities and individual learning budget.
• Language learning with Babbel app.
• Relaxation with Calm meditation app.
• Attractive discounts on the entire tonies product range.

About tonies:

tonies is the world's leading interactive audio platform for children. With more than 10 million Tonieboxes sold and over 125 million Tonies sold, our award-winning and intuitive audio system delights families worldwide. It revolutionizes how children play and learn independently – child-friendly, creative, and screen-free.

Our diverse content portfolio includes around 1,400 Tonies in multiple languages, and our Tonieboxes have already been activated in more than 100 countries. Since our founding, we have achieved numerous milestones, including going public on the Frankfurt Stock Exchange in November 2021 and building a global team of over 550 dedicated employees.

Become part of our tonies team and the inspiring mission to create innovative and great audio experiences for children around the world!

You as part of tonies:

As Marketing Manager DACH (all genders), you will contribute to further expanding tonies' brand presence in the DACH region. You will be responsible for implementing local marketing measures and localizing global campaigns – with the goal of making the tonies brand tangible across all channels.

In this role, you will work closely with the global Marketing Team as well as internal stakeholders in DACH and ensure that all activities are implemented in a brand-compliant, relevant, and impactful manner.

Your tasks include:

• Transcreation & Localization: You adapt global campaign content for the DACH market, ensure cultural relevance, and translate the global brand strategy into local measures.
• Local Marketing Measures: You plan and implement independent local marketing activations, cooperations, or seasonal campaigns – always with a focus on target group relevance and brand strength.
• Campaign Management: You coordinate cross-channel campaign content and ensure that all communication channels (e.g., Social Media, PR, CRM, Website, Trade Marketing) are supplied with the right messages and assets.
• Project & Agency Management: You manage marketing projects from the briefing phase to implementation – including time and budget planning, as well as the coordination and management of agencies and external service providers (e.g., creative, production, or media agencies).
• Cross-functional Collaboration: You work closely with colleagues from Portfolio, E-Commerce, PR, SoMe, Influencer Marketing, Trade Marketing, Sales, Licensing & Partnerships, as well as the global Marketing Team, to ensure consistent communication.
• Data & Insight Utilization: You use market and performance insights as well as analysis tools to analyze campaigns, derive learnings, and optimize future activities.
• Brand Consistency: You ensure that all measures reflect tonies' brand values and tonality and are in line with global guidelines.

What we expect from you:

• You have at least 3 years of experience in marketing, brand management, or communication – ideally in an international environment or in industries such as FMCG, entertainment, or lifestyle.
• A strong understanding of brand management, target group communication, and integrated marketing planning.
• Experience in transcreation & localization of global campaigns as well as in developing your own local marketing measures.
• Organizational talent, self-responsibility, and team spirit: you work structured, keep an overview, and reliably bring projects to completion.
• You communicate clearly, creatively, and structured – and have a confident sense for brand aesthetics and tonality.
• You are proficient in using marketing tools, KPI analysis, and digital channels.
• Very good German and English language skills, both written and spoken.

Why tonies?

• Global Teamwork: We work together across departments and country borders on our vision to bring the Toniebox into every child's room worldwide.
• Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
• Mobility: Choose the offer that suits you best – a Deutschlandticket Job for unlimited mobility, a monthly subsidy of fifty euros for an office parking space, a leasing bicycle, or as a Remote Work allowance.
• Security: Benefit from subsidies for capital-forming benefits, a company pension scheme, and occupational disability insurance.
• Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional free days such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of service, you can also use up to 10 "toniecation days" (unpaid leave).
• Continuous Further Training: Benefit from our internal and external further training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Learning Languages and Relaxing Made Easy: Improve your communication skills with the Babbel language learning app and find relaxation through our access to the Calm meditation app.
• Discounts: Benefit from attractive discounts on our entire tonies product range.

Good to know:

It is one of our principles at tonies® that we are committed to inclusion and diversity. We celebrate the different abilities, backgrounds, beliefs, and gender identities that unite under our roof. Every face is welcome with us and is supported by and with us in all phases of development.

We look forward to receiving your application!

Lisa Weyers

Talent Acquisition Manager