Working Student Partnerships & Licensing (all genders)

tonies studios

Job Summary

tonies® is the world's largest interactive audio platform for children with approximately 9.3 million Tonieboxes and over 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Founded in 2013 in Germany, tonies is expanding globally to bring the joy and magic of interactive audio entertainment and education to children worldwide. You will be part of the Partnerships & Licensing team, focusing on communication, data analysis, action planning, meeting preparation, and contract coordination.

Must Have

  • Support in communication with potential and existing cooperation partners and licensors.
  • Assistance in researching and analyzing market data (e.g., trends in the toy industry, competitor analyses, SWOT analyses) and in creating forecasts and business cases.
  • Support in planning, executing, and evaluating promotional campaigns with cooperation partners.
  • Support in preparing meetings in German and English and in organizing processes in the Licensing and Partnerships area.
  • Organization of samples for product and project launches, including detailed specifications, as well as occasional tracking of contract terms and ensuring timely renewals or terminations.

Good to Have

  • Initial experience in project management, contract management, or licensing.

Perks & Benefits

  • Global teamwork across departments and countries.
  • Come as you are culture, promoting comfort and best performance.
  • Language learning with Babbel and relaxation with Calm meditation app.
  • 20 days annual leave (based on a 5-day week), plus public holidays.
  • Attractive discounts on the entire tonies product range.
  • Additional employee benefits via the Corporate Benefits portal.

Job Description

About tonies:

tonies® is the world's largest interactive audio platform for children with approximately 9.3 million Tonieboxes and over 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.

tonies was founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox. The company is transferring its successful business model to international markets and expanding worldwide to bring the joy and magic of interactive audio entertainment and education to children around the world. The products are available in over 28 countries on four continents – with more countries planned. Tonieboxes have already been activated in over 100 countries.

tonies' portfolio includes more than 1,300 Tonies that can be placed on the Toniebox, as well as approximately 4,400 digital content items via mytonies (audio library and app) – from tonies original productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.

With an average usage time of around 270 minutes per week, the Toniebox is the perfect everyday companion for children.

tonies employs more than 560 people, achieved group sales of 481 million euros in fiscal year 2024 (+33% year-on-year) and is listed on the Frankfurt Stock Exchange (tonies SE).

Become part of our tonies team and the inspiring mission to create innovative and great audio experiences for children all over the world!

You as part of tonies:

While others' to-do lists get longer and their heads are spinning, you stay cool and focus on the essentials. But if something doesn't go according to plan, you make the best of it – whether in a team or alone. If you then also feel like a broad range of tasks around Partnerships & Licensing, then we have the best working student job you can imagine!

Your tasks include:

  • Communication and coordination: Support in communication with potential and existing cooperation partners, as well as licensors.
  • Analysis and data preparation: Assistance in researching and analyzing market data (e.g., trends in the toy industry, competitor analyses, SWOT analyses) and in creating forecasts and business cases.
  • Planning and implementation of campaigns: Support in planning, implementing and evaluating promotional campaigns with cooperation partners.
  • Meetings and organization: Support in preparing meetings in German and English and in organizing processes in the Licensing and Partnerships area.
  • Contract and sample coordination: Organization of samples for product and project launches, including detailed specifications, as well as occasional tracking of contract terms and ensuring timely renewals or terminations.

The area in which you will work is so diverse that we have the opportunity to deploy you according to your strengths. Therefore, please apply even if you do not meet all criteria.

What we expect from you:

  • You are currently enrolled in a degree program in economics, media management, communication sciences, law, business law, or a comparable field, for at least 2 more semesters.
  • You have a structured and reliable way of working and a good eye for details and overarching contexts.
  • You have an interest in creative products and media, as well as a high affinity for new technologies.
  • You have very good knowledge of MS Office, especially Excel and PowerPoint.
  • You are a team player with strong interpersonal and communication skills and can well imagine meeting our team ideally weekly in the Düsseldorf office.
  • You are keen on independent work and your own projects.
  • English and German in spoken and written form is no problem for you.
  • And if you already have initial experience in project management, contract management or licensing, all the better.

Why tonies?

  • Global teamwork: We work together across departments and country borders on our vision to bring the Toniebox to every child's room in the world.
  • Come as you are: This applies not only to the dress code, but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Learning languages and relaxing made easy: Improve your communication skills with the Babbel language learning app and find relaxation through our access to the Calm meditation app.
  • Holiday package: Enjoy 20 days of annual leave (based on a 5-day week), plus Carnival Monday, Christmas Eve and New Year's Eve.
  • Discounts: Benefit from attractive discounts on our entire tonies product range.
  • Corporate Benefits: Use further employee discounts via our Corporate Benefits portal.

Good to know:

One of our principles at tonies is to be committed to inclusion and diversity. We celebrate the different abilities, backgrounds, beliefs and gender identities that unite under our roof. Every face is welcome with us and is supported by and with us in all phases of development.

We look forward to receiving your digital application!

8 Skills Required For This Role

Ms Office Team Management Communication Excel Team Player Game Texts Marvel Monday

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