tonies is a leading interactive audio platform for children, known for its Tonieboxes and Tonies. The Influencer & Community Marketing Manager will drive influencer programs and expand into grassroots and community-driven marketing. This role involves managing creator partnerships, parent advocacy, and online/offline community engagement to boost brand awareness, foster fandom, and generate authentic word-of-mouth. The ideal candidate is passionate about storytelling, relationships, and data-driven marketing, with a focus on scaling influencer and community initiatives.

Must Have

• Develop and execute influencer strategies across key platforms (Instagram, TikTok, YouTube).
• Manage full influencer lifecycle from discovery to optimization.
• Translate seasonal campaign strategies into impactful influencer programs.
• Scale user-generated content (UGC) and ambassador programs.
• Partner cross-functionally with Brand, PR, and Paid Media teams.
• Identify and nurture long-term creator relationships.
• Report monthly on campaign performance and spend allocations.
• Stay ahead of platform updates, cultural trends, and emerging creators.
• Identify influencer partners beyond the traditional “mom” community.
• Build and activate tonies community presence both online and offline.
• Launch and scale grassroots/community partnership initiatives.
• Partner with Social and PR teams for earned storytelling opportunities.
• Partner closely with Portfolio and Product Marketing for product launches.
• Track sentiment, engagement, and growth metrics.
• 3-5 years of influencer marketing or social media experience.
• Hands-on experience managing influencer campaigns, ideally through SAAS platforms.
• Strong grasp of social platforms like Reddit, Discord, Substack, Facebook Groups.
• Strong mix of people skills and analytical rigor.
• Experience with event planning or ambassador/community programs.
• Highly organized and detail-oriented.
• Proactive, enthusiastic, and entrepreneurial.
• Strong written and verbal communication skills.

Good to Have

• Consumer brand or agency background preferred for influencer marketing experience.

Influencer & Community Marketing Manager

###### Permanent employee, Full-time · US remote

##### About tonies:

tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

##### You as part of tonies:

The Influencer & Community Marketing Manager will lead the strategy, execution and optimization of tonies influencer programs while expanding into grassroots and community-driven marketing. This role blends creator partnerships, parent advocacy and online/offline community engagement to drive awareness, fandom and authentic word-of-mouth.

We need someone who is passionate about storytelling, relationships and data-driven marketing. This person will own and grow our influencer program in-house, using Aspire to source, manage and optimize influencer partnerships that drive awareness, engagement and sales. The ideal candidate is equal parts creative and analytical: a natural connector who builds strong relationships with creators and an operator who thrives on tracking, reporting and scaling results.

##### Your tasks and responsibilities will include:

INFLUENCER MANAGEMENT

• Develop and execute influencer strategies that drive awareness, engagement, and conversion across key platforms (Instagram, TikTok, YouTube).
• Manage full influencer lifecycle from discovery and contracting to content approval, measurement and optimization, ensuring content aligns with tonies brand voice and values.
• Work closely with Brand Marketing to translate seasonal campaign strategies into impactful influencer programs that boost reach, relevance, and engagement.
• Scale UGC and ambassador programs to continually refresh social storytelling.
• Partner cross-functionally with Brand, PR, and Paid Media teams to integrate influencer content into broader campaigns and product launches.
• Identify and nurture long-term creator relationships.
• Report monthly on campaign performance and spend allocations.
• Partner with other markets to share best practices and key learnings.
• Trendspotting: Stay ahead of platform updates, cultural trends and emerging creators to keep tonies at the forefront of influencer marketing.
• Audience Expansion: Think outside the box to identify influencer partners beyond the traditional “mom” community, reaching fresh audiences and new cultural touchpoints.

COMMUNITY MARKETING

• Build and activate tonies community presence both online and offline to foster belonging, advocacy and fan-led content creation.
• Launch and scale grassroots/community partnership initiatives (e.g., local “Mom Walks”) that bring tonies fans together IRL, encouraging authentic UGC and brand storytelling.
• Partner with Social and PR teams to transform community activity into earned storytelling opportunities.
• Partner closely with Portfolio and Product Marketing to understand upcoming product launches and translate them into compelling community-focused narratives and engagement plans.
• Track sentiment, engagement and growth metrics to identify new opportunities for fandom-building and advocacy.

##### What we are looking for:

• 3–5 years of influencer marketing or social media experience working with creators (consumer brand or agency background preferred).
• Hands-on experience managing influencer campaigns, ideally through SAAS platforms like Aspire.
• Strong grasp of social platforms beyond the major three - Reddit, Discord, Substack, Facebook Groups and other community hubs where parents gather.
• Strong mix of people skills and analytical rigor, you can build trust with creators while also being comfortable diving into dashboards and metrics.
• Experience with event planning or ambassador/community programs
• Highly organized and detail-oriented. Thrives in fast-paced environments with many moving pieces.
• Proactive, enthusiastic and entrepreneurial, always looking for ways to improve, optimize and push campaigns forward.
• Strong written and verbal communication skills.

##### We are looking forward to hearing from you!

Glad you are interested in the company behind the Tonies. Please fill out the following short form. If you have difficulties with the upload of your data, please contact us by email to jobs@tonies.com.