Leonardo.Ai, an Australian tech startup now part of Canva, seeks a strategic Influencer & Creator Marketing Manager to expand its global presence. This role involves shaping and executing influencer partnerships, creator community engagement, and affiliate programs across B2C and B2B. You will own the end-to-end influencer program, manage a thriving creator community, and launch an affiliate program, partnering closely with internal teams to drive demand generation.

Must Have

• Own and scale the influencer program end-to-end across Instagram, YouTube, TikTok, LinkedIn, and emerging channels
• Build a differentiated strategy for macro, micro, and niche community creators
• Identify, recruit, and nurture long-term relationships with creators
• Develop clear creative briefs and collaborate closely with internal teams
• Manage negotiations, contracts, deliverables, timelines, and performance reporting
• Continuously refine targeting, creator selection, and content direction
• Build and manage a thriving creator community that champions Leonardo.Ai
• Develop programs that encourage retention, advocacy, and deeper brand affinity
• Facilitate creator education, assets, and communication channels
• Launch and manage an affiliate program designed to complement influencer efforts and drive measurable acquisition
• Recruit and onboard high-quality affiliates across B2C and B2B audiences
• Optimise affiliate performance, incentives, and reporting frameworks
• Track and report on performance across influencers, creators, and affiliates
• Provide actionable insights to optimise reach, engagement, and conversions
• Contribute to monthly and quarterly marketing performance reviews
• Proven experience in-house managing influencer programs, creator communities, or partnerships, ideally across both B2C and B2B
• Strong relationship-building abilities
• Experience working with macro creators, micro creators, niche experts, and emerging creator profiles
• Ability to think strategically about how influencer and creator programs support awareness, adoption, and the larger demand generation pipeline
• Excellent communication skills, both written and verbal
• Strong project and stakeholder management skills
• Scrappy, proactive, resourceful, comfortable building processes from the ground up
• Data-driven mindset with experience measuring performance and pulling insights

Perks & Benefits

• Impact the Future of AI
• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person

Influencer Marketing Manager

Location

Australia (Remote)

Employment Type

Full time

Location Type

Remote

Department

Marketing

About Leonardo.Ai

Leonardo.Ai, an Australian tech startup now a part of Canva, is on a transformative mission to democratise design and ignite the world's creativity through our groundbreaking AI-powered platform. With over 30 million users worldwide and counting, we're just getting started.

About the Role

We are looking for a relationship-driven, strategic, and highly organised Influencer & Creator Marketing Manager to scale Leonardo.Ai’s global presence through influencer partnerships, creator community engagement, and affiliate programs. You’ll shape and execute the full strategy across macro creators, micro creators, and community-led advocacy—ensuring the function ladders into the broader demand generation engine for both B2C and B2B growth.

You’ll partner closely with creative, content, product marketing, and leadership to build a scalable, high-impact influencer ecosystem.

Where You’ll Make Your Mark (and Grow Fast Doing It)

Influencer Marketing (Macro + Micro Programs)

• Own and scale the influencer program end-to-end across Instagram, YouTube, TikTok, LinkedIn, and emerging channels.
• Build a differentiated strategy for macro, micro, and niche community creators, ensuring each tier supports awareness, engagement, and conversion goals.
• Identify, recruit, and nurture long-term relationships with creators across diverse backgrounds, industries, and content styles.
• Develop clear creative briefs and collaborate closely with internal teams to ensure messaging and brand consistency.
• Manage negotiations, contracts, deliverables, timelines, and performance reporting.
• Continuously refine targeting, creator selection, and content direction to support the broader Demand Generation pipeline.

Creator Community Management

• Build and manage a thriving creator community that champions Leonardo.Ai across channels.
• Develop programs that encourage retention, advocacy, and deeper brand affinity.
• Facilitate creator education, assets, and communication channels to empower creators to showcase our product authentically.
• Experiment with scalable community-driven content formats and programs.

Affiliate Program Management

• Launch and manage an affiliate program designed to complement influencer efforts and drive measurable acquisition.
• Recruit and onboard high-quality affiliates across B2C and B2B audiences.
• Optimise affiliate performance, incentives, and reporting frameworks.
• Ensure influencer and affiliate activity integrates into broader marketing and demand gen strategy.

Reporting & Insights

• Track and report on performance across influencers, creators, and affiliates.
• Provide actionable insights to optimise reach, engagement, and conversions.
• Contribute to monthly and quarterly marketing performance reviews.

The Skills (and Mindset) We’re Looking For

• Proven experience in-house managing influencer programs, creator communities, or partnerships, ideally across both B2C and B2B.
• Strong relationship-building abilities: you genuinely enjoy developing long-term creator partnerships and communicating with a wide range of influencers.
• Experience working with macro creators, micro creators, niche experts, and emerging creator profiles.
• Ability to think strategically about how influencer and creator programs support awareness, adoption, and the larger demand generation pipeline.
• Excellent communication skills, both written and verbal.
• Strong project and stakeholder management skills, with the ability to handle multiple programs simultaneously.
• Scrappy, proactive, resourceful, you’re comfortable building processes from the ground up.
• Data-driven mindset with experience measuring performance and pulling insights.

Our Culture

Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.

Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.

Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You’ll be encouraged to grow and excel in your career at Leonardo AI.

Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

Leonardo.Ai Benefits

• Impact the Future of AI
• Competitive salary and equity
• Remote and hybrid work options
• 6 weeks working abroad
• 18 weeks of gender-neutral paid parental leave
• Wellness budget
• Home office budget
• Training and conference expenses
• Fun and engaging company events, both virtual and in-person