Product Marketing-Display-CVD-Shanghai/Tainan

Applied Materials is a global leader in materials engineering solutions, designing, building, and servicing equipment for chip and advanced display manufacturing. This role involves developing complex business and marketing plans, assessing market penetration, and driving competitive advantage. Key responsibilities include recommending investment decisions for new product development, conducting competitive analysis, assisting with pricing strategies, and partnering with engineering and sales to enhance products and meet business objectives. The position requires expertise in a specialized discipline and strong problem-solving skills.

Must Have

• Develop complex scope business & marketing plans
• Assess market penetration and product positioning
• Recommend investment decisions for new product development
• Conduct complex competitive analysis
• Assist with complex pricing strategies
• Partner with Engineering, Manufacturing and Sales for new product development
• Understand technical and business environments
• Support the Field for synergistic account approaches
• Manage release of complex products through end of life cycle

Perks & Benefits

• Supportive work culture
• Opportunities to learn, develop, and grow career
• Empowerment to push boundaries
• Learning every day in a leading global company
• Competitive and comprehensive total rewards program
• Employee Assistance Program
• Meditation and family support resources
• Travel insurance
• Free career development and mentoring programs
• Technical and professional courses
• Worldwide "Giving" program (employee donations matched by Foundation)

Who We Are

Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world.

What We Offer

Location: Chengdu,CHN, Chongqing,CHN, Guangzhou,CHN, Nanjing,CHN, Shanghai,CHN, Shenzhen,CHN, Suzhou,CHN, Tainan,TWN, Wuhan,CHN, Xi'an,CHN

You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more.

At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our benefits.

Key Responsibilities

• Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
• Recommends investment decisions for new product development
• Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
• Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
• Understands technical and business environments. Assists with the development of strategies to meet business objectives
• Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
• Manages release of complex products through the end of their product life cycle

Functional Knowledge

• Demonstrates depth and/or breadth of expertise in own specialized discipline or field

Business Expertise

• Interprets internal/external business challenges and recommends best practices to improve products, processes or services

Leadership

• May lead functional teams or projects with moderate resource requirements, risk, and/or complexity

Problem Solving

• Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions

Impact

• Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies

Interpersonal Skills

• Communicates difficult concepts and negotiates with others to adopt a different point of view

Additional Information

Time Type: Full time

Employee Type: Assignee / Regular

Travel: Yes, 25% of the Time

Relocation Eligible: Yes

Applied Materials is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

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