Performance Marketing - Infinity Nikki

This role involves planning and executing performance marketing and channel cooperation strategies for the "Infinity Nikki" game. The specialist will develop brand promotion schemes, create marketing materials based on user insights, and manage projects to ensure effective campaign delivery. Key responsibilities include budget control, risk identification, and resource coordination to maximize promotional impact.

Must Have

• Responsible for content planning and implementation related to performance marketing and channel cooperation.
• Plan and output overall brand promotion schemes based on product milestones and promotion needs.
• Independently produce creative marketing materials and follow up on core creative material production.
• Manage projects, identify risks, coordinate resources, and solve problems.
• Bachelor's degree or above.
• 3+ years of relevant work experience.
• Familiar with hard advertising and performance marketing logic on various content platforms.
• Experience in integrated marketing full-case operation or practical advertising placement.
• Familiar with various game channels and platforms.
• Good at communication, planned, and responsible.

Good to Have

• Familiarity with Nikki IP users.
• Love for games and rich game experience.

Job Description

1. Responsible for content planning and implementation related to performance marketing and channel cooperation.

2. Based on product milestones and promotion needs, plan and output overall brand promotion schemes, and coordinate their implementation.

3. Acutely observe user preferences and market feedback, independently produce creative marketing materials during promotion, and follow up on core creative material production.

4. Reasonably manage different demands, identify and pre-warn potential risks, coordinate resources, and solve problems.

Job Requirements

1. Bachelor's degree or above, 3 years or more relevant work experience.

2. Familiar with the hard advertising and performance marketing logic of various content platforms, able to reasonably control budget and formulate advertising strategies.

3. Experience in integrated marketing full-case operation or practical experience in advertising placement.

4. Familiar with various game channels and platforms, able to formulate targeted cooperation plans to maximize results.

5. Good at communication, planned and responsible, high work efficiency, good work attitude and innovative awareness.

6. Love games, rich game experience, familiar with Nikki IP users preferred.