Marketing Strategy Promotion

paypay

3+ Years | Remote | Full Time | 1 day ago

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Job Summary

PayPay, a fintech company with over 70 million users, aims to create an unlimited future through continuous innovation. The Marketing Division defines and delivers PayPay's core values to users and merchants to maximize business. This role, within the Marketing Strategy Department, involves analyzing rich data, user research, and competitor analysis to formulate and drive marketing strategies for continuous business growth. Key responsibilities include planning and executing marketing strategies for new user acquisition and usage promotion, KPI formulation, cross-departmental project management, and leveraging AI for productivity.

Must Have

Experience in marketing strategy planning and promotion (3 years or more)
Project management experience in the marketing domain
Experience in business KPI formulation/operation management
Experience in creating documents for senior management meetings
Practical experience in data analysis (e.g., SQL)

Good to Have

Experience in optimizing marketing strategies/measures using AI
English or Chinese (beginner level)

Perks & Benefits

Annual paid leave (14 days initially, prorated by joining month, usable from joining date)
Personal leave (5 days granted annually / 3 or 5 days granted in the first year depending on joining month, usable for self/family/pet illness/injury/hospital visits)
Social insurance (health insurance, welfare pension, employment insurance, workers' accident compensation insurance)
Defined contribution pension plan

Job Description

Marketing Strategy Promotion

About PayPay

PayPay, a fintech company that launched its service in 2018 and surpassed 70 million users in approximately 7 years, is composed of diverse members from about 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. We always maintain a Day 1 stance, and PayPay is committed to realizing a vision (future) that no one can imagine. This grand vision is proactively pursued, refining products at an overwhelming speed that cannot be imitated by other companies, and professionally promoting the widespread adoption of cashless payments in Japan and its use as a financial life platform. We are looking for colleagues who can proactively identify challenges, collaborate with others, and drive the creation of new value.

About the Work

Introduction to the Marketing Division

The mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media to maximize PayPay's business. It is comprised of members with a strong passion for FinTech business and marketing operations.

Marketing Division Recruiting FACT BOOK

Introduction to the Team (Placement for this Position)

This team is part of the Marketing Strategy Department and currently consists of 6 members. Its mission is to formulate marketing strategies to achieve continuous business growth by correctly understanding the environment through analysis of PayPay's rich data, user research, and competitor analysis. This organization and team offer a highly rewarding experience, as it is involved in the upstream processes of PayPay's user marketing strategy formulation and business plan development.

Background of Recruitment

PayPay, which surpassed 70 million registered users in July 2025 and continues to grow as a social infrastructure for payments, is recruiting strategy promotion members to further accelerate its widespread adoption. The strategy promotion position is a crucial role responsible for overall marketing strategy promotion, including planning, execution, and verification of PayPay's user marketing strategy, in collaboration with research and analysis teams.

Specific Job Responsibilities

You will be responsible for planning and promoting marketing strategies aimed at new user acquisition and usage promotion, and implementing PDCA cycles.

Marketing strategy planning
User KPI formulation/PDCA cycle implementation
Cross-departmental project promotion (project management)
User base expansion planning and operation execution
Improving marketing activity productivity using AI

Required Experience/Skills

Any two or more of the following experiences:

Experience in marketing strategy planning and promotion (3 years or more)
Project management experience in the marketing domain
Experience in business KPI formulation/operation management
Experience in creating documents for senior management meetings
Practical experience in data analysis (e.g., SQL)

Desirable Experience/Skills

Experience in optimizing marketing strategies/measures using AI
English or Chinese (beginner level)

What PayPay Seeks in a Candidate

Individuals who embody PayPay 5 senses

Treatment and Conditions

Employment Type

Full-time employee

Work Location

Hybrid Workstyle (remote work at office, home, or satellite office)
*Note: On-site/remote work will be determined according to organizational rules and work instructions.*
*Note: Use of satellite office is subject to departmental rules.*

Working Hours

Super Flex System (no core time)
Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes actual work + 1 hour break)

Holidays

Saturdays, Sundays, national holidays, year-end and New Year holidays, and company-designated days

Leave (Statutory Leave and Company Benefits)

Annual paid leave (14 days in the first year, prorated according to joining month. Usable from joining date)
Personal leave (5 days granted annually / 3 or 5 days granted in the first year depending on joining month)
*This is PayPay's unique special paid leave system, which can be used for illness/injury/hospital visits for oneself, family, or pets.*

Salary

Annual salary system (including some fixed overtime pay)
Determined according to company regulations based on experience, skills, performance, and contribution
Reviewed once a year
Special bonus (incentive) paid once a year based on company performance and individual contribution
Overtime work allowance, late-night work allowance available