Sr. Marketing Manager, Post-Purchase Experience

At Pentair, you will work alongside passionate problem-solvers committed to our planet's future. We have an opportunity for a Sr. Marketing Manager, Post-Purchase Experience, to join our Charlotte, NC team. You will be responsible for building an industry-leading dealer loyalty experience, executing strategies to support dealers across the post-purchase customer journey, ensuring support, retention, and advocacy. This role involves partnering with Sales, IT, IOT, Training, Customer Service, and Finance to navigate transactional to personalized dealer experiences with relevant offers and content, aiming to support customer lifetime value. The manager will monitor, track, and report on success metrics, analyzing data to guide short- and long-term post-purchase marketing strategy.

Must Have

• BS or BA degree in business, marketing or communications
• 5-10+ years in loyalty, lifecycle or post-purchase programs development and execution
• 5+ years managing Marketing, Channel or Loyalty teams
• Experience with two step-distribution (B2B2C) and dealer marketing and channel development
• Salesforce and/or other CRM knowledge and expertise
• Proven record of driving revenue and growing volumes for services business
• Proven experience in developing, executing and optimizing strategic plans
• High expertise in Loyalty & Channel Marketing, data-driven market intelligence
• Exceptional executive-level writing, communication and presentation skills
• Strong business acumen with proven strategic problem-solving experience
• Demonstrated influencing leadership style
• Experience in analyzing marketing and sales data and using metrics
• Experience in managing complex, long-range projects
• Advanced proficiency with Microsoft Office Suite

Good to Have

• MBA preferred
• B2B experience preferred
• Prefer working in a collaborative, cross-team capacity
• Experience with driving analytical insights to achieve commercial success is highly preferred
• Specific experience with connected consumer experiences (i.e. products connected via apps) a plus
• Personable and extroverted personality is a plus
• Successful working in teams developing integrated marketing communications plans and lead generation tactics
• Self-motivated and results-oriented with a refined sense of urgency
• Ability to navigate a fast-paced, complex organization and earn advocacy
• Proven organizational and time management skills
• Proven ability to work under pressure and manage many tasks simultaneously
• Ability to present complex or difficult messages clearly and persuasively
• Having a fail fast, learn quick mindset to continuously improve

Perks & Benefits

• Health benefits
• Generous 401(k)
• Employee stock purchase program
• Disability benefits
• Life insurance
• Critical illness insurance
• Accident insurance
• Parental leave
• Caregiver leave
• Tuition reimbursement
• Paid time off
• Wellness programs

At Pentair, you will work alongside passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, helping people sustainably move, improve and enjoy water, life's most essential resource. From our residential and commercial water solutions to industrial water management and everything in between, our 9,750 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.

We have an opportunity for a Sr. Marketing Manager, Post-Purchase Experience, to join our Charlotte, NC team. You will be responsible for building an industry-leading dealer loyalty experience executing on strategies to support our dealers across the post-purchase customer journey to ensure support, retention and advocacy. Partnering closely with Sales, IT, IOT, Training, Customer Service and Finance, this role will help us navigate transactional to personalized dealer experiences with relevant offers and content that supports customer lifetime value. They will be accountable for monitoring, tracking and reporting on success metrics, analyzing the data to help guide short- and long-term strategy for post-purchase marketing.

You will:

• Drive execution of annual plans aligned to prioritized business outcomes around key loyalty pillars: Dealer Experience & Education, Dealer Growth & Advocacy, and Profitable Dealer Retention.
• Develop a deep understanding of our dealer segmentation, post-purchase dealer touchpoints, key channels and platforms to inform, build and execute a high-performance marketing plan to drive retention and revenue.
• Help define and execute our dealer’s experience vision and strategies, working cross-functionally to drive customer engagement and retention.
• Educate and enable our sales teams, field marketing and loyalty teams on our post-purchase and service offerings with strong value props, playbooks and communications.
• Drive post purchase innovation through competitive assessment, market research and dealer engagement analysis.
• Ensure a best-in-class loyalty experience by delivering key program enhancements across Pentair Partners Incentive Program, Pro Marketing Hub, Pentair University and Education Programs, and more. Continue to optimize platforms, communications and channel engagement.
• Ensure a clear post purchase and brand value proposition for our offerings to our distinct customer segments and act as the champion to deliver increasing value for customers.
• Manage and oversee a team. As a leader of people, the Manager will focus on creating a high performance and collaborative culture tied to Pentair’s Win Right Values.
• Identify, negotiate, and manage strategic partner relationships and ensure contracted service levels are achieved, and partnerships are fully leveraged.
• Accountable for ensuring a cohesive brand experience across all post-purchase touchpoints including but not limited to channel partner communications, merchandise and collateral, events, and more.
• Perform other duties, as required.

Key Qualifications:

• BS or BA degree in business, marketing or communications required; MBA preferred.
• 5-10+ years in the development and execution of loyalty, lifecycle or post-purchase programs with a proven track record of meeting and exceeding targets (B2B experience preferred)
• 5+ years managing Marketing, Channel or Loyalty teams.
• Experience with two step-distribution (B2B2C) and dealer marketing and channel development
• Salesforce and/or other CRM knowledge and expertise
• Proven record of driving revenue and growing volumes for services business
• Prefer working in a collaborative, cross-team capacity. This role requires working across functions; constantly interacting with teammates.
• Proven experience in developing, executing and optimizing strategic plans.
• High expertise in Loyalty & Channel Marketing, data-driven market intelligence: actionable Voice of Customer collection, market segmentation, competitor analysis, etc.; experience with driving analytical insights to achieve commercial success is highly preferred.
• Experience commercializing new products; specific experience with connected consumer experiences (i.e. products connected via apps) a plus.
• Demonstrated ability to develop marketing promotions, rebates and programs.
• Exceptional executive-level writing, communication and presentation skills
• Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus.
• Successful working in teams developing integrated marketing communications plans and lead generation tactics.
• Strong business acumen with proven strategic problem-solving experience
• Demonstrated influencing leadership style – the ability to get things done through an influence-based work style.
• Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making.
• Experience in managing complex, long-range projects with multiple resources and stakeholders.
• Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders.
• Proven organizational and time management skills.
• Proven ability to work under pressure and manage many tasks simultaneously.
• Ability to present complex or difficult messages clearly and persuasively.
• Have a fail fast, learn quick mindset to continuously improve.
• Advanced proficiency with basic technology tools, especially Microsoft Office Suite
• Exceptional executive-level writing, communication and presentation skills
• Self-motivated and results-oriented with a refined sense of urgency; a personable and extroverted personality is a plus.
• Successful working in teams developing integrated marketing communications plans and lead generation tactics.
• Strong business acumen with proven strategic problem-solving experience
• Demonstrated influencing leadership style – the ability to get things done through an influence-based work style.
• Experience in analyzing marketing and sales data and using metrics to evaluate, demonstrate, and support decision-making.
• Experience in managing complex, long-range projects with multiple resources and stakeholders.
• Ability to navigate a fast-paced, complex organization and earn advocacy among collaborating teams and stakeholders.
• Proven organizational and time management skills.
• Proven ability to work under pressure and manage many tasks simultaneously.
• Ability to present complex or difficult messages clearly and persuasively.
• Having a fail fast, learn quick mindset to continuously improve.
• Advanced proficiency with basic technology tools, especially Microsoft Office Suite
• Travel Required: up to 30%