Product Marketing Manager, Global Public Sector

Salesforce is the #1 AI CRM, driving customer success. The Product Release Marketing Manager will lead Public Sector product release marketing and content strategy across the Global Public Sector organization. This role ensures new features and innovations are effectively positioned, communicated, and adopted by government, defense, intelligence, education, and nonprofit customers. This downstream product marketing role focuses on translating releases into compelling, Public Sector–relevant value, driving adoption, building release content, and enabling sales/partners, serving as a central coordination point for content needs.

Must Have

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, and FAQs.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for all GPS content needs.
• Assess content performance and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide content creation.
• Infuse emerging Public Sector trends into content strategy.
• Build enablement materials for Public Sector sellers, partners, and solution engineers.
• Develop talk tracks, competitive narratives, and objection handling.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.
• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
• Ability to translate technical concepts into simple, mission-relevant stories.
• Strong content development and messaging experience.
• Highly collaborative and comfortable influencing without authority.
• Strong analytical and insights orientation.
• Excellent project management skills and ability to bring clarity to ambiguity.

Good to Have

• Experience marketing technology to Public Sector or other regulated industries.
• Experience supporting AMER + international regions.

Perks & Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Product Release Marketing Manager will lead Public Sector product release marketing and content strategy across the Global Public Sector organization. This role ensures that new features, capabilities, and innovations are effectively positioned, communicated, and adopted across government, defense, intelligence, education, and nonprofit customers.

This is a downstream product marketing role responsible for:

• Translating releases into clear, compelling, Public Sector–relevant value
• Driving adoption among existing customers
• Building release content and sales/partner enablement
• Serving as the central coordination point for Public Sector content needs across Product, PMM, Industry, Sales, and Field Marketing

The ideal candidate brings strong technical storytelling skills, deep cross-functional collaboration experience, and a passion for empowering mission-driven customers with trusted technology.

Responsibilities

Product Release Marketing

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).

Content Strategy & Insights

• Serve as the central point of contact for all GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.

Sales & Partner Enablement

• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.

Cross-Functional Leadership

• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

Required Skills & Experience

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing
• Experience marketing technology to Public Sector or other regulated industries (preferred)
• Ability to translate technical concepts into simple, mission-relevant stories
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets)
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams
• Strong analytical and insights orientation; ability to use product and performance data to inform strategy
• Excellent project management skills and ability to bring clarity to ambiguity
• Experience supporting AMER + international regions (desired)

Why This Role Matters

Public Sector does not currently have a dedicated release marketing or insights function. Field Marketing and Content teams operate without upstream product visibility, customer usage insights, or roadmap context. This role fills that gap by connecting product → content → field execution, ensuring customers receive the right message and the right assets to adopt new capabilities. By driving clarity and alignment across teams, this role will accelerate adoption, improve enablement, and strengthen Salesforce’s leadership across global Public Sector markets.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For Washington-based roles, the base salary hiring range for this position is $127,200 to $174,900.

For California-based roles, the base salary hiring range for this position is $138,800 to $190,900.