Senior Analyst, WIRED

WIRED is looking for a Senior Analyst to join its audience development, social, and analytics team. This role focuses on providing analytics support for editorial, audience development, consumer marketing, and product teams. The Senior Analyst will conduct in-depth analyses of content performance, platform performance, and website features, build robust reports using SQL and Excel, and maintain data integrity.

Must Have

• Analyze content performance and deepen WIRED’s understanding of reader behavior as it relates to the website’s growth, reader engagement, subscriptions, and affiliate revenue
• Work with stakeholders to report on and optimize content performance across multiple platforms, including search, social, and newsletters
• Prepare and automate existing weekly and monthly content reports
• Create content performance dashboards and suggest improvements in reporting
• Field ad hoc data requests from the audience development, editorial, product, and consumer marketing teams
• Conduct analyses for tests of new editorial and product features
• QA analytics implementation
• 3-4 years of experience in an analytics-focused role
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics
• Strong Excel / Google Sheets skills
• Intermediate knowledge of SQL
• Experience preparing analytics-focused presentations and providing actionable insights
• Experience working across different departments and for multiple stakeholders

Good to Have

• Knowledge of the technology news landscape and current events

Perks & Benefits

• Generous employee benefits package
• Discretionary bonus compensation

Location:

New York, NY

WIRED is looking for a Senior Analyst to join our audience development, social, and analytics team. The Senior Analyst will focus on analytics support for the editorial and audience development teams. The analyst will also provide analytics support for other stakeholders, including the Consumer Marketing and Product teams.

Reporting to the Executive Director of Audience & Content Strategy. The Senior Analyst will be responsible for in-depth analyses of WIRED editorial content, platform performance, and website features, as well as building robust reports using SQL and Excel and maintaining data integrity. The ideal candidate will have both a strong quantitative skillset and understanding of WIRED and digital news media. The candidate should also be comfortable working collaboratively across different departments and in a fast-paced environment.

Location is flexible. WIRED has offices in San Francisco and New York, and candidates in those cities will have flexible in-office days; fully remote candidates will also be considered, with the expectation that they work East Coast hours (9:00 a.m. to 5:00 p.m. EST).

Primary Responsibilities

• Analyze content performance and deepen WIRED’s understanding of reader behavior as it relates to the website’s growth, reader engagement, subscriptions, and affiliate revenue.
• Work with stakeholders to report on and optimize content performance across multiple platforms, including search, social, and newsletters.
• Prepare and automate existing weekly and monthly content reports.
• Create content performance dashboards and suggest improvements in reporting.
• Field ad hoc data requests from the audience development, editorial, product, and consumer marketing teams.
• Conduct analyses for tests of new editorial and product features.
• QA analytics implementation.

Desired Skills and Qualifications

• 3-4 years of experience in an analytics-focused role
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics
• Strong Excel / Google Sheets skills
• Intermediate knowledge of SQL
• Experience preparing analytics-focused presentations and providing actionable insights
• Experience working across different departments and for multiple stakeholders
• Knowledge of the technology news landscape and current events

The expected base salary range for this position is from $88,000-$100,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.