Sr. Digital Content Producer, WTKR

WTKR, The E.W. Scripps Company CBS affiliate in Norfolk, Virginia, is searching for a Senior Digital Content Producer to join our team. In this role you will organize, write and update content on digital platforms with a focus on all Scripps local news websites, mobile apps, and social media platforms. The role involves creating compelling content, optimizing user experience, applying SEO best practices, and coordinating multimedia content migration.

Must Have

• Write, edit, publish, and manage content on multiple digital platforms.
• Deliver compelling content using current production and web-delivery tools.
• Optimize the user experience by being attentive to live web metrics and user experience best practices.
• Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms.
• Assist in online coverage of major news events, breaking news and severe weather.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Skilled with Content Management Systems, Audio Editing, Image Editing, and current social media trends and tactics.
• Knowledge and experience with image and video editing programs (Canva, Adobe Photoshop/Premiere, Final Cut).
• Working knowledge of how to use and update social media platforms, including experience with social scheduling tools.
• Strong news judgment and the ability to direct digital coverage of breaking news and other high-visibility events.

Good to Have

• Digital analytics experience

WHAT YOU'LL DO:

• Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.
• Deliver compelling content using current production and web-delivery tools.
• Optimize the user experience by being attentive to live web metrics and user experience best practices.
• May catalogue and organize archived content.
• Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• May update and interact with fans/followers on social media.
• Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 5+ years of experience in related field preferred

WHAT YOU'LL BRING:

• Must be skilled with Content Management Systems, Audio Editing, Image Editing, and current social media trends and tactics
• Must have a strong desire to focus on web-based content
• Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking
• Must have knowledge and experience with image and video editing programs (Canva, Adobe Photoshop/Premiere, Final Cut)
• Must have working knowledge of how to use and update social media platforms, including experience with social scheduling tools
• Must have strong news judgment and the ability to direct digital coverage of breaking news and other high-visibility events.
• Digital analytics experience a plus

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