Local Sales Manager, KZTV Action 10 News - Corpus Christi
The E.W. Scripps Company
Job Summary
KZTV in Corpus Christi is seeking a Local Sales Manager to lead a dynamic sales team and drive revenue growth through innovative multi-platform advertising solutions. This role involves collaborating with sales managers and departments, organizing and managing local sales Account Executives, negotiating ratings, rates, and budgets, and developing new business across broadcast, digital, and mobile platforms. The manager will also train and develop the sales team, manage airtime inventory, oversee accounts receivable, and forecast sales revenue.
Must Have
- Collaborate with DOS and other sales managers and departments to accomplish objectives
- Organize, direct and manage the execution and performance of a team of local sales Account Executives
- Negotiate ratings, rates and budgets
- Develop new business for station utilizing all station platforms including broadcast, digital and mobile
- Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives
- Utilize SSP, resources and tools to build effective sales strategies
- Collaborate to train, develop and motivate the local sales team to achieve revenue goals
- Collaborate to foster career growth and development of the local sales team
- Maintain positive working relationships with outside vendors
- Interface with traffic systems and personnel for efficient airtime inventory management
- Oversee accounts receivable and credit policies
- Develop and implement pricing and packaging
- Know strengths and weaknesses of competing stations and other advertising mediums
- Effectively forecast sales revenue and manage department expenses
- Bachelor's degree in business or related field or equivalent experience
- 7+ years proven success in media sales
- Experience in agency and direct strategic account management
- Experience in broadcast inventory and digital/video capabilities
- Valid driver's license, good driving record, and proof of insurance
Good to Have
- Demonstrated aptitude for informal leadership and mentoring
- Strong coaching and feedback skills
- Strong ability to motivate others toward team goals
- Able to foster an environment that enables creative and innovative thinking
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation
- Exceptional verbal and written communication skills
- Strong time management and organization skills
- Proven ability to manage multiple tasks in a fast-paced environment
Job Description
Are you ready to lead a dynamic sales team and drive revenue growth in one of Texas's most vibrant coastal markets? KZTV in Corpus Christi is seeking a Local Sales Manager who will empower local businesses to reach new heights through innovative multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, leading a talented team while building lasting partnerships that fuel both client success and station growth.
WHAT YOU'LL DO:
- Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
- Organize, direct and manage the execution and performance of a team of local sales Account Executives.
- Negotiate ratings, rates and budgets.
- Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile.
- Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field.
- Utilize SSP, resources and tools provided to build effective sales strategies.
- Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
- Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
- Maintain positive working relationships with outside vendors.
- Interface with traffic systems and personnel to ensure efficient management of airtime inventory.
- Oversee accounts receivable and credit policies.
- Develop and implement pricing and packaging to fill needs of both client and station.
- Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly.
- Effectively forecast sales revenue and manage department expenses so that financial goals are achieved.
- Other duties as assigned.
WHAT YOU'LL NEED:
- Bachelor's degree in business or related field or equivalent experience preferred
- Generally, 7+ years proven success in media sales
- Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.
WHAT YOU'LL BRING:
- Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
- Strong coaching and feedback skills
- Strong ability to motivate others toward team goals
- Able to foster an environment that enables creative and innovative thinking
- Strong influencing, selling and upselling skills
- Effective teamwork and collaboration skills
- Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
- Exceptional verbal and written communication skills
- Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
- Strong time management and organization skills
- Proficient with Microsoft Office (Word, Excel and PowerPoint)
- Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
- Proven ability to manage multiple tasks in a fast-paced environment
WHERE YOU'LL LIVE, WORK AND PLAY:
Corpus Christi, Texas, offers the perfect blend of coastal living and urban amenities. Known as the "Sparkling City by the Sea," this vibrant community sits along the beautiful Gulf of Mexico, providing year-round access to pristine beaches, world-class fishing, and water sports. The city boasts a thriving arts and culture scene, including the renowned Art Museum of South Texas and the historic Selena Museum celebrating the Queen of Tejano music.
Downtown Corpus Christi features a bustling waterfront district with excellent dining, entertainment, and shopping options. The city is home to Texas A&M University-Corpus Christi and serves as a major hub for the petrochemical industry, creating diverse economic opportunities. With its warm climate, affordable cost of living, and proximity to popular destinations like South Padre Island and San Antonio, Corpus Christi offers an exceptional quality of life where you can enjoy both professional success and coastal relaxation.
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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.