Director, Consumer Revenue, WIRED

The Director of Consumer Revenue (CR) will be based in NY and is accountable for driving the WIRED CR portfolio P&L by achieving acquisition, monetization, and retention targets across subscription businesses while future-proofing the business. This role takes the lead on: partnering with cross-functional partners, including Editorial Teams to drive consumer revenue results, developing consumer revenue strategies and managing the implementation of tactical and strategic marketing plans, building addressable audiences, and monetizing those audiences through digital and print subscription, memberships, newsstand, commerce (working collaboratively with our Consumer Revenue Commerce org), events (with our Events teams) models. This role will create strategies that deliver not only topline but also bottom line profit that meets Condé Nast’s margin objectives for WIRED.

KEY RESPONSIBILITIES AND REQUIREMENTS

• Drive Global Consumer Revenue Portfolio P&L by achieving acquisition, monetization and retention targets across subscription and membership businesses
• Work alongside the Global Editorial Directors and Market MDs (where applicable) to develop strategic programming to grow consumer revenue
• Develop strategic programming with the Global Editorial Directors and Market MDs to future proof consumer revenue across multiple revenue streams
• Develop profitable subscription and membership campaigns with the goal of expanding high value audiences, driving new ways of engagement for CN, and delivering incremental revenue opportunities.
• Develop pilot programs for new initiatives and drive the subsequent roll-out in partnership with the GTM teams.
• Partner with the Consumer Revenue Commerce and Global Events teams to integrate commerce and events opportunities into subscription and membership programming.
• Lead the relationship with Product and Data to drive a shared strategic roadmap and advance our strategic projects across the brands
• Deliver pricing strategies across all brands in collaboration with our Head of Consumer Revenue Analytics.
• Partner with GTM teams to ensure appropriate a/b testing is in place to ensure desired results and to share direct-to-consumer best practices across markets and the broader brand portfolio
• Own strategy, in partnership with cross-functional teams, to evolve global audiences from unknown to known
• Leverage Brand/Event team-led tentpole events, driving and executing consumer revenue from a global events calendar
• Partner with the Martech, Product and Data teams to develop strategies for new programming that capitalizes on new capabilities and build a roadmap for consumer revenue innovation
• Partner with Research organization to establish a research agenda
• Drive the creative brief for global marketing programs/campaigns to ensure a global concept, in partnership with the Brand team.
• Update business with market trends, developments and learnings
• Identify new consumer revenue streams that deliver on audience needs and align with brand values
• Development of innovation and testing agendas to inform the rollout of optimized and net new monetizable consumer products and experiences
• Motivate and inspire a global team of markets to bring new consumer-centric ideas forward while delivering year-over-year business-as-usual revenue growth

ESSENTIAL SKILLS & REQUIREMENTS

• Ability to own and drive P&L of a consumer revenue business with emphasis on direct-to-consumer subscription
• Results driven direct-to-consumer business mindset and experience
• Analytical and creative thinker and leader
• Aptitude for innovation and creating new business models
• Excellent communicator and collaborator with cross functional teams
• Strong leadership profile and ability to work effectively in a global matrix
• First class influencing skills
• Marketing experience, including working and effectively collaborating with global teams in a matrix organization
• Strong experience and understanding of multi-channel marketing including print, digital, social, video, audio, and events
• Good understanding of publishing and media industry