Data & Performance Specialist (Maternity Cover)

Condé Nast Italy is seeking an experienced Data & Performance Specialist for a temporary, 12-month maternity cover role in Milan. Reporting to the Head of Marketing, this specialist will manage local and global databases, ensuring data from consumer activities is stored correctly. They will use dedicated tools to extract insights and reports, acting as a key liaison between the Consumer Business team and other stakeholders (Editorial, Sales, Engineering) to optimize data usage for process improvement and business growth.

Must Have

• Monitor and coordinate all data activities across all brands and different businesses.
• Partner closely with the Engineering team to support the implementation of new features, integrations and ongoing platform maintenance.
• Define clear business requirements to enrich our marketing database with actionable information.
• Conduct testing activities to validate that technical deliverables reflect the requested specifications.
• Ensure full compliance with legal and privacy constraints related to user contactability, managing the unsubscribe process as well.
• Support both global and local developments from a data perspective.
• Create target lists and audience clusters by analyzing user interests, demographics and by using lookalike models.
• Deliver detailed analyses that respond to commercial and consumer business needs.
• Develop predictive models focused on purchase propensity and high-value customer identification.
• Produce performance analyses and reporting across channels, brands and consumer initiatives, sharing insights with Consumer, Editorial and Commercial teams.
• Shape targeting strategies and building clusters for CRM campaigns for consumer, commercial and event initiatives.
• Coordinate paid media activities for Vogue Collection, subscriptions and other consumer businesses, including planning, optimization and monitoring in partnership with our digital agency.
• 2+ years of Digital Marketing and Data Analysis professional experience.
• Master's degree in Economics, Statistical Science or Quantitative Science.
• Knowledge of SQL/MySQL, Databricks, DBeaver, SPSS, SAS, R or other programming languages designed for data analysis.
• Excellent knowledge of Microsoft Office / Google Suite.
• Knowledge of Looker Studio.
• Knowledge of BI platforms (e.g. Power BI).
• Knowledge of DMP and CDP platforms (e.g. Permutive, Treasure Data).
• Knowledge of Meta Ads, Google Ads Manager.
• Experience in applying predictive models and segmentation techniques.
• Excellent written and verbal communication skills in Italian and English.

Location:

Milano, MI

The Role:

Condé Nast Italy is looking for an experienced Data & Performance Specialist to temporarily join the local Consumer Business Team. Based in Milan and reporting to the local Head of Marketing, the person will be responsible for the correct management of local and global databases and the related initiatives. They will ensure that data coming from all consumer-related activities of Condé Nast Italy are stored appropriately, and use dedicated tools to extract useful insights and detailed reports from them. Finally, they will represent a key point of contact between the Consumer Business team and other internal stakeholders (e.g. Editorial, Sales and Engineering Team) to ensure an efficient use of data for the improvement of existing processes and the growth of the local and global business.

Please note that this role will join Condé Nast Italy with a fixed-term contract (Maternity Cover) of maximum 12 months

Primary Responsibilities:

• Monitor and coordinate all data activities across all brands and different businesses, ensuring consistency and alignment with strategic priorities
• Partner closely with the Engineering team to support the implementation of new features, integrations and ongoing platform maintenance
• Define clear business requirements to enrich our marketing database with actionable information
• Conduct testing activities to validate that technical deliverables reflect the requested specifications
• Ensure full compliance with legal and privacy constraints related to user contactability, managing the unsubscribe process as well
• Support both global and local developments from a data perspective
• Create target lists and audience clusters by analyzing user interests, demographics and by using lookalike models
• Deliver detailed analyses that respond to commercial and consumer business needs
• Develop predictive models focused on purchase propensity and high-value customer identification
• Produce performance analyses and reporting across channels, brands and consumer initiatives, sharing insights with Consumer, Editorial and Commercial teams
• Shape targeting strategies and building clusters for CRM campaigns for consumer, commercial and event initiatives
• Coordinate paid media activities for Vogue Collection, subscriptions and other consumer businesses, including planning, optimization and monitoring in partnership with our digital agency

Primary Skills & Qualifications:

• 2+ years of Digital Marketing and Data Analysis professional experience
• Master's degree in Economics, Statistical Science or Quantitative Science
• Knowledge of SQL/MySQL, Databricks, DBeaver, SPSS, SAS, R or other programming languages designed for data analysis
• Excellent knowledge of Microsoft Office / Google Suite
• Knowledge of Looker Studio
• Knowledge of BI platforms (e.g. Power BI)
• Knowledge of DMP and CDP platforms (e.g. Permutive, Treasure Data)
• Knowledge of Meta Ads, Google Ads Manager
• Experience in applying predictive models and segmentation techniques
• Ability to summarize and represent analysis results
• Excellent written and verbal communication skills in Italian and English
• Comfortable with handling email and conversation in English and being part of an international team
• Commitment to meeting deadline dates
• Passion for Digital Media and Marketing