COPYWRITER
Playtika
Job Summary
Join Playtika as a Copywriter to support the game's creative vision through engaging, audience-focused writing. You will craft promotional campaigns, collaborate with designers and monetization managers, create voiceovers, and ensure brand consistency. The role requires 2+ years of marketing writing experience, native-level English, creative storytelling, and data-driven adaptability to deliver immersive experiences for millions of players worldwide.
Must Have
- Support the game’s creative vision through engaging, audience-focused writing.
- Write promotional campaigns across multiple channels.
- Collaborate with designers and monetization managers to blend creative storytelling with business goals.
- Create voiceovers and narratives with the Animation Lead to drive player engagement.
- Ensure linguistic quality, clarity, and brand consistency across all materials.
- Adapt tone and messaging to various audiences, channels, and cultural contexts.
- Work with localization and design teams to deliver cohesive campaigns.
- Analyze engagement data to optimize future copy.
- Stay updated on gaming trends and player behaviors.
- 2+ years of marketing writing experience.
- Native-level English with excellent grammar, tone, and nuance.
- Creative storyteller with strong attention to detail.
- Skilled at switching tones (playful, promotional, narrative).
- Data-driven, adaptable, and proactive under pressure.
- Portfolio link required.
Good to Have
- Understanding of product marketing and social media.
- Experience or interest in gaming/iGaming.
Perks & Benefits
- Annual bonus
- Daily lunch and refreshments
- Meal vouchers
- Holiday vouchers
- 21 vacation days
- 6 long weekends
- 1 day off for your birthday
- Additional days-off
- Private medical subscription
- Private dental subscription
- Glasses allowance
- Private pension
- Wellbeing plan
- Birthday gift
- Bonus and gift cards for special events (Easter, 1st of June, 8th of March, Christmas)
- Transport settlement
- Parking facilities
- Exciting company events
- Games: pool table, ping-pong, fuzzball, air hockey, etc.
Job Description
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities
- Support the game’s creative vision through engaging, audience-focused writing.
- Write promotional campaigns across multiple channels under the Creative Team Lead’s direction.
- Collaborate with designers and monetization managers to blend creative storytelling with business goals.
- Create voiceovers and narratives with the Animation Lead to drive player engagement.
- Ensure linguistic quality, clarity, and brand consistency across all materials.
- Adapt tone and messaging to various audiences, channels, and cultural contexts.
- Work with localization and design teams to deliver cohesive campaigns.
- Analyze engagement data to optimize future copy.
- Stay updated on gaming trends and player behaviors.
Requirements
- 2+ years of marketing writing experience
- Native-level English with excellent grammar, tone, and nuance
- Creative storyteller with strong attention to detail
- Skilled at switching tones (playful, promotional, narrative)
- Data-driven, adaptable, and proactive under pressure.
📎 Portfolio link required (applications without one will not be considered).
Nice to have
- Understanding of product marketing and social media
- Experience or interest in gaming/iGaming
Benefits:
- Annual bonus
- Daily lunch and refreshments
- Meal vouchers
- Holiday vouchers
- 21 vacation days
- 6 long weekends
- 1 day off for your birthday
- Additional days-off
- Private medical subscription
- Private dental subscription
- Glasses allowance
- Private pension
- Wellbeing plan
- Birthday gift
- Bonus and gift cards for special events (Easter, 1st of June, 8th of March, Christmas)
- Transport settlement
- Parking facilities
- Exciting company events
- Games: pool table, ping-pong, fuzzball, air hockey, etc.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!