Channel Marketing & Events Manager

The Channel Marketing & Events Manager at SoftwareOne and Crayon will drive joint growth with channel partners in the Benelux region. This involves building strong partner relationships, planning and executing co-marketing campaigns (webinars, events, digital), managing budgets and ROI, creating co-branded assets, and ensuring brand compliance. The role also includes organizing various events, overseeing vendors, and maintaining marketing automation and CRM tools, while collaborating with sales and regional marketing teams.

Must Have

• Build strong partner relationships and align on priorities and co-funding.
• Plan and execute co-marketing campaigns (webinars, events, digital).
• Manage budgets, claims, and ROI reporting.
• Create co-branded assets and ensure brand compliance.
• Track performance and provide improvement insights.
• Organize webinars, conferences, and trade shows.
• Oversee vendors, budgets, and timelines for events.
• Deliver high-quality, brand-aligned experiences.
• Maintain marketing automation and CRM tools.
• Support campaign setup, tracking, and GDPR compliance.
• Align with sales and regional marketing teams.
• Report on campaign and event ROI with dashboards.
• Bachelor’s degree in Marketing/Business.
• 2–4 years of experience in marketing operations/events.
• Strong project management skills.
• Strong communication skills.
• Proficiency in automation tools (e.g., Marketo) and CRM.
• Proficiency in Dutch and English.

Why SoftwareOne?

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.

The role

Responsible for driving joint growth with channel partners through co-marketing and high-impact events in the Benelux region. This role blends partner engagement, campaign execution, and event management to boost pipeline, brand presence, and ROI.

Key Responsibilities

• Build strong partner relationships; align on priorities and co-funding.
• Plan and execute co-marketing campaigns (webinars, events, digital).
• Manage budgets, claims, and ROI reporting.
• Create co-branded assets and ensure brand compliance.
• Track performance and provide improvement insights.

Event Management

• Organize webinars, conferences, and trade shows.
• Oversee vendors, budgets, and timelines.
• Deliver high-quality, brand-aligned experiences.

Marketing Operations

• Maintain marketing automation and CRM tools.
• Support campaign setup, tracking, and GDPR compliance.

Collaboration & Reporting

• Align with sales and regional marketing teams.
• Report on campaign and event ROI with dashboards.

What we need to see from you

Skills & Qualifications

• Bachelor’s in Marketing/Business.
• 2–4 years in marketing operations/events.
• Strong project management and communication skills.
• Proficiency in automation tools (e.g., Marketo) and CRM.
• Proficiency in Dutch and English is a must

Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at reasonable.accommodations@softwareone.com. Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR. At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.