Vice President Director, Data and Analysis

As a key Digitas thought leader, the Vice President Director, Data and Analysis aligns digital strategy with client business goals, leading a dynamic team to deliver performance analyses across multiple lines of business. This role involves strengthening client relationships, serving as a strategic resource for competitive landscape analyses and budgeting, and assessing client marketing and analytics capabilities. Responsibilities also include building and executing client-specific data strategies, evaluating new data opportunities, fostering creative data usage, and contributing to Data & Analysis capability through thought leadership and team development.

Must Have

• Align digital strategy with client business goals and objectives.
• Lead a dynamic team to deliver performance analyses.
• Lead and strengthen ongoing client relationships.
• Serve as go-to client and internal resource for strategic issues.
• Perform assessments of client marketing and analytics capabilities.
• Build and execute a client-specific data strategy.
• Evaluate new online and offline data opportunities.
• Foster creative thinking around data usage for marketing activities.
• 14 years of experience in analytics or strategy.
• Experience managing a team of experienced employees.
• Experience with business intelligence platforms like Looker Studios.
• Knowledge of modern statistical learning methods.
• Knowledge of digital data technologies.
• General knowledge of or direct experience with the media industry.
• Proven leadership ability with strong client relationship skills.
• In-depth knowledge of online advertising and emerging digital trends.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Comfortable with in-person client presentations and meetings.
• Open to travel as needed.

Perks & Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

• You’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives. Your clients’ needs will vary, and may include integrated marketing, media, segmentation, and/or primary research
• Lead a dynamic team to deliver performance analyses across multiple lines of business in a fast-paced, quick-turn environment
• Lead and strengthen ongoing client relationships by exceeding expectations across all aspects of the engagement
• Serve as go-to client and internal resource for strategic issues such as competitive landscape analyses, technology points of view, and budgeting decisions
• Perform assessments to help clients understand their current marketing and analytics capabilities and identify enhancement opportunities
• Build and execute a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Foster creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
• Determine new opportunities among existing clients and participating in new business initiatives
• Contribute to the overall Data & Analysis capability through thought leadership and work innovation
• Provide support, coaching, and training to assist in career development

Qualifications

• 14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team of experienced employees
• Strong analytical, critical thinking, and problem solving skills
• Experience with business intelligence platforms like Looker Studios
• Knowledge of modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, DSPs, etc.)
• General knowledge of or direct experience with the media industry
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• At ease in front of the client, as in-person presentations and meetings are vital in this role
• Open to travel as needed

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $132,715 - $190,680. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/9/26.

All your information will be kept confidential according to EEO guidelines.