Digital Campaign Manager

The Digital Campaign Manager at Pedestrian Group, reporting to the Director of Operations & Technology, is responsible for the end-to-end execution and optimization of direct and programmatic campaigns. This role involves supporting sales with forecasting, creative trafficking, reporting, and troubleshooting ad delivery issues. The manager will also collaborate with internal teams and external vendors to drive innovation and revenue growth, while overseeing training and process improvements for ad operational efficiency.

Must Have

• Execute and optimize direct and programmatic campaigns.
• Support sales with forecasting, setup, creative trafficking, and reporting.
• Provide pre-sale support with product recommendations and strategic insights.
• Monitor and manage non-guarantee programmatic campaigns.
• Act as primary escalation point for complex ad delivery issues.
• Collaborate with internal teams and external vendors for innovation.
• Conduct regular training sessions for the commercial team.
• Maintain and improve internal/external process documentation.
• Prior experience in digital advertising operations or campaign management.
• Strong understanding of direct sales and programmatic advertising.
• Proven ability to troubleshoot ad delivery issues.
• Exceptional collaboration and communication skills.

Perks & Benefits

• Access to Nine training
• Opportunity to learn from experienced journalists and content creators
• Half day Fridays once a month
• Option to work from home 2 days per week
• Supportive, open, and idea-friendly workplace culture
• Kitchen overflowing with snacks and Coke Zeros
• Regular pub drinks, run clubs, and dress up days
• Ping pong and Foosball tables
• Dog friendly office

Company Description

Pedestrian Group, Nine’s youth-focused brand, connects with millions of young Australians through diverse content in culture, tech, gaming, fashion, and more. By joining us you will work with and learn from the brightest minds to create ground breaking content that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.

Job Description

Reporting to the Director of Operations & Technology (DOT), the Campaign Manager ensures seamless execution and optimisation of direct and programmatic campaigns. This role supports sales and other departments with forecasting, delivering, inventory management, troubleshooting, and performance analysis while collaborating with internal teams and external vendors to drive innovation and revenue growth. Additionally, they oversee training, documentation, and process improvements to enhance ad operational efficiency.

Day to day you will:

• Support the Direct sales team with forecasting, setup, creative trafficking, reporting, and campaign optimisation.
• Provide essential pre-sale support, including product recommendations and strategic insights for programmatic and direct deals.
• Monitor and manage non-guarantee programmatic campaigns, offering analysis to sales for performance and revenue optimisation.
• Act as the primary escalation point for troubleshooting complex ad delivery issues across all platforms.
• Collaborate closely with internal teams and external vendors to drive product innovation and revenue strategies.
• Conduct regular training sessions for the commercial team to enhance product knowledge and operational best practices.
• Assist in maintaining and improving internal/external process documentation and platform management.

Qualifications

What you'll bring:

• Prior experience in digital advertising operations, ideally in a senior campaign management or trafficking role.
• A strong, comprehensive understanding of both direct sales and programmatic advertising channels.
• Proven ability to troubleshoot complex ad delivery issues and provide timely solutions.
• Exceptional collaboration and communication skills for liaising with sales, technical teams, and external stakeholders.
• The ability to conduct effective training sessions and clearly document operational processes.
• Experience with providing strategic pre-sale support, including forecasting and product recommendations.
• A proactive approach to exploring new ad formats and assisting in their integration to increase revenue.

Additional Information

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Why PEDESTRIAN.TV

We like to think we’re a pretty good place to work, particularly for young journos looking to break into the media industry. Some of the perks include:

• Access to Nine training (we’re wholly owned by Nine Entertainment Group, FYI), as well as the chance to learn from some of the best young journos, writers and content creators in the biz.
• Half day Fridays once a month.
• The option to WFH 2x days per week.
• A supportive, no silly questions, all ideas are good ideas type of workplace. If you want to make something happen, we’ll figure out how to get you there.
• A kitchen overflowing with snacks and Coke Zeros, and an office manager very open to snack requests (especially for our Diet Coke fans).
• An open door company culture. We’re all about honesty, not secrets.
• Regular pub drinks, run clubs, dress up days, and more. Not to sound too like a 2010s start up, but yes, we do have ping pong and Foosball tables, and yes, they’re pretty good.
• An office teeming with some of the most creative people you’ll ever meet.
• Also, a dog friendly office.

We can’t wait to meet you!

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.