Traffic Management Officer (Marketing) | French Speaker

As a Traffic Management Officer, you will be crucial in developing and executing the paid acquisition strategy. You will collaborate with a diverse team, contributing to the growth of acquisition channels and enhancing professional skills. Key tasks include developing, implementing, and optimizing paid acquisition strategies across various channels like Google Ads and Social Media Ads to maximize traffic and conversions. You will also manage campaigns, conduct keyword research, analyze performance, and collaborate with cross-functional teams.

Must Have

• Develop, implement, and optimize paid acquisition strategies
• Set up and manage campaigns across various platforms
• Conduct keyword research and competitor analysis
• Monitor and analyze campaign performance metrics
• Collaborate with cross-functional teams
• Test and experiment with ad formats and targeting
• Stay up-to-date with industry trends and best practices
• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years experience managing paid acquisition campaigns
• In-depth knowledge of digital advertising platforms and analytics tools
• Strong analytical and data-driven mindset
• Familiarity with A/B testing and optimization techniques
• Proficiency in Adobe Analytics
• Fluent French and English (C1 level)
• Strong understanding of digital marketing channels and paid acquisition
• Proficiency in budget management and performance forecasting
• Creative problem-solving and proactive approach

Good to Have

• Master's degree in Marketing, Business, or a related field
• Familiarity with marketing automation tools and CRM systems

Perks & Benefits

• Green Transportation Budget
• Electric bikes
• Flexible Hybrid Work Policy
• Honolulu Wellness Club
• Prayer Room
• Lactation Room
• Themed Villages that inspire creativity and collaboration
• Commitment to being inclusive, caring, and fair through ESG and DEI strategies

Company Description

Natixis in Portugal is a Centre of Expertise whose mission is to transform traditional banking by developing innovative solutions for the business, operations and work culture of Groupe BPCE worldwide.

As part of Groupe BPCE’s international division, Natixis in Portugal designs and delivers solutions for its two core areas – Corporate & Investment Banking and Asset & Wealth Management – as well as transversal services that support all entities across the Group.

With more than 3,000 employees representing 46 nationalities, the teams work across Information Technology, Banking Support Activities, and Compliance, in an integrated, inclusive, and cross-functional way, supporting all business lines and platforms of the Group.

A disruptive mindset and a culture of proximity and agility identify Natixis in Portugal Team and reflect the company's mission to transform traditional banking at a global scale: a perfect match in the Portuguese dynamics and entrepreneurial ecosystem.

Job Description

As a Traffic Management Officer, you will play a pivotal role in the development and execution of our paid acquisition strategy. You will collaborate with a diverse team of experts, contributing to the growth of our acquisition channels while enhancing your professional skills.

Main tasks and goals:

• Develop, implement, and optimize paid acquisition strategies across various channels (Google Ads, Social Media Ads, Display Advertising, etc.) to maximize traffic and conversions.
• Set up and manage campaigns: configuration, tracking validation (Google/Microsoft Ads, Meta, LinkedIn, TikTok, affiliate marketing).
• Conduct thorough keyword research and competitor analysis to identify opportunities for campaign improvement and growth.
• Monitor and analyze campaign performance metrics, providing regular reports and actionable insights for optimization.
• Collaborate with cross-functional teams, including creative, content, and analytics, to ensure cohesive execution of marketing strategies.
• Test and experiment with different ad formats, targeting options, and messaging strategies to continuously improve performance.
• Stay up-to-date with industry trends, tools, and best practices in paid acquisition and digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master's degree preferred).
• Proven experience in managing paid acquisition campaigns with a strong track record of success (1-3 years);
• In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, etc.).
• Strong analytical and data-driven mindset, with the ability to interpret complex performance data.
• Familiarity with A/B testing methodologies and optimization techniques
• Familiarity with marketing automation tools and CRM systems is a plus.
• Adobe Analytics.
• Fluent Level of French and English (at least C1 level).
• Strong understanding of digital marketing channels and best practices in paid acquisition.
• Proficiency in budget management and performance forecasting.
• Creative problem-solving skills and a proactive approach to challenges.

Additional Information

Our workplace reflects the vibrant spirit of our locations, with initiatives such as a Green Transportation Budget, electric bikes and a flexible Hybrid Work Policy. We promote wellbeing through the Honolulu Wellness Club, a Prayer Room, a Lactation Room, and themed Villages that inspire creativity and collaboration. Through our ESG and DEI strategies, we are committed to being inclusive, caring, and fair, ensuring every voice is heard and valued.