Director, Application Marketing

As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team, you will develop and execute marketing strategies for Connected HMI solutions, presenting market insights to executives and collaborating with cross-functional teams. This role involves market research, building customer relationships, and creating marketing content to drive awareness and revenue. Success requires 10+ years in microcontroller/wireless SoC or application marketing, deep understanding of IoT, Edge AI, and wireless connectivity, strong marketing, collaboration, and strategic thinking skills, and a degree in Electrical Engineering or Computer Science.

Must Have

• Develop and execute marketing strategies for Connected HMI solutions.
• Present application and system reviews to the executive team.
• Collaborate with cross-functional teams including product marketing/management, R&D and sales.
• Conduct market research and analysis to identify trends, opportunities, and challenges.
• Build and maintain relationships with key customers, partners, and industry influencers.
• Develop and deliver marketing content including solution launches, product collateral, trade show appearances, and social media campaigns.
• Analyze market data and customer feedback to inform product development and marketing strategies.
• Track industry trends and developments, including emerging technologies and competitor activity.
• Travel domestically and internationally to global sites and key customers worldwide.
• 10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions.
• A deep understanding of the IoT, Edge AI, and wireless connectivity industries.
• Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth.
• Excellent collaboration and communication skills.
• Proven ability to increase awareness, adoption, and revenue growth for technology solutions.
• Creative problem-solver with a system-oriented approach to marketing solutions.
• Strategic thinker with comprehensive market understanding and planning skills.
• Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions.
• A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience.

Good to Have

• Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus.
• Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage.
• MBA is preferred.

Perks & Benefits

• Career development & learning: About 17,000 free LinkedIn Learning courses in 10 languages, Mentoring & Coaching programs, Global Onboarding process as well as Virtual & f2f trainings
• Time & flexibility: Flexible working hours & part-time work, Mobile work (specifications based on job profile and local requirements), Remote work from abroad / Workation (EU), Sabbatical (EU)
• Health & wellbeing: Health activities & programs, Health & Well-being LinkedIn Learning Journey,Health & Well-being Community
• Your working environment: Employee events, Open & global community e.g. cross-site exchange through the virtuality of all meetings, Open office spaces
• Rewards & benefits: Fair and transparent remuneration, Success participation,Performance-related recognition, customised benefit packages

#WeAreIn

View All Jobs

#WeAreIn for jobs that impact everyone's life. Bridging needs with innovation - where customer challenges become our next big idea. As a Director, Application Marketing on our Customer Collaboration and Technical Marketing team work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building long lasting partnerships that thrive on success.

Your Role

Key responsibilities in your new role:

• Develop and execute marketing strategies in collaboration with system engineers to drive awareness, adoption, and revenue growth for Connected HMI solutions and associated applications
• Present application and system reviews to the executive team, providing insights and recommendations on market trends, customer needs, and business opportunities to inform strategic decision-making
• Collaborate with cross-functional teams, including product marketing/management, R&D and sales, to develop and launch new Connected HMI system solutions
• Conduct market research and analysis to identify trends, opportunities, and challenges in the Connected HMI market
• Build and maintain relationships with key customers, partners, and industry influencers to drive business growth and thought leadership
• Develop and deliver marketing content, including solution launches, product collateral, trade show appearances, and social media campaigns, to help position our team as thought leaders in the industry
• Analyze market data and customer feedback to inform product development and marketing strategies
• Track industry trends and developments, including emerging technologies and competitor activity, to stay ahead of competition
• Travel domestically and internationally to our global sites and key customers worldwide, including but not limited to North America, Europe, and Asia (accommodations for travel needs can be arranged where possible)
• At Infineon Technologies, we are committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We value varied backgrounds, perspectives, and experiences as key contributors to our collaborative success

Your Profile

Qualifications and skills to help you succeed:

• 10+ years of experience in microcontroller/wireless SoC products or application marketing with strong engineering interactions
• A deep understanding of the IoT, Edge AI, and wireless connectivity industries, including the latest trends, technologies, and applications
• Proven experience in marketing, with a focus on developing and executing innovative marketing strategies that drive business growth
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
• Proven ability to increase awareness, adoption, and revenue growth for technology solutions, with a focus on IoT, Edge AI, and wireless connectivity
• Creative problem-solver with a system-oriented approach to marketing solutions
• Strategic thinker with comprehensive market understanding and planning skills
• Ability to clearly communicate the value proposition of IoT, Edge AI, and wireless connectivity solutions to diverse audiences
• Experience or knowledge in Smart Home, Home Appliances, or PC Peripherals is a plus
• Familiarity with wireless protocols/standards such as Bluetooth, Wi-Fi, Zigbee, Thread, or Matter is an advantage
• A degree in Electrical Engineering, Computer Science, a related field, or equivalent experience. MBA is preferred

Please send us your CV in English

–Connected Secure Systems (CSS) is at the heart of the IoT –

The CSS division provides end-to-end systems for a connected, secured world – building on trusted, game-changing microcontrollers as well as wireless and security solutions. CSS delivers microcontrollers plus Wi-Fi, Bluetooth® and combined connectivity solutions (known as connectivity combos) along with hardware-based security technologies to power the broadest application spectrum spanning consumer electronics, IoT devices, cloud security, IT equipment, home appliances, connected cars, credit and debit cards, electronic passports, ID cards, and more. The division is at the forefront of computing, wireless connectivity, and trusted technologies that are helping to securely connect the networked systems of today and tomorrow

Click here

for more information about working at CSS with interesting employee and management insights and an overview with more #CSSDreamJobs

#WeAreIn for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Are you in?

**We are on a journey to create the best Infineon for everyone.

**This means we embrace diversity and inclusion and welcome everyone for who they are. At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities. We base our recruiting decisions on the applicant´s experience and skills. Learn more

about our various contact channels.

We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.

Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.

Click here

for more information about Diversity & Inclusion at Infineon.

Driving decarbonization and digitalization. Together.

_Infineon Technologies Americas Corp., is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.

Employment at Infineon is contingent upon proof of your legal right to work in the United States under applicable law, verification of satisfactory references and successful completion of a background check and drug test, and signing all your on-boarding documents.

In some instances, if applicable, U.S. export control laws require that Infineon obtain a U.S. government export license prior to releasing technologies to certain persons. This offer is contingent upon Infineon's ability to satisfy these export control laws as related to your employment and anticipated job activities. The decision whether or not to submit and/or pursue an export license to satisfy this contingency, if applicable, shall be at Infineon's sole discretion._

Infineon Technologies takes data privacy and identity theft very seriously. As such, we do not request personally-identifiable information (PII) from applicants over the internet or electronically. Please kindly refrain from disclosing your PII electronically during the application process or to unauthorized websites that may purport to be Infineon or any of our affiliates.

In the United States, it is required to disclose a salary range to applicants. The Wage range that the company expects to pay for a qualified candidate in the United States is:

Austin, TX

Minimum of $ 182,300 salary per year

Maximum of $ 250,700 salary per year

San Jose, CA

Minimum of $ 201,100 salary per year

Maximum of $ 276,500 salary per year

In addition, all employees will be eligible to participate in an incentive plan.

#LI-MB1