Digital Marketing Analyst (R-18554)

Dun & Bradstreet is seeking a data-driven and creative Digital Marketing Specialist to enhance its online presence, drive qualified traffic, and generate leads. This role involves developing and executing SEO strategies, planning content marketing across various channels, and managing paid advertising campaigns on platforms like Google Ads, Meta Ads, and LinkedIn. The specialist will monitor campaign performance, analyze data for insights, collaborate with internal teams, and utilize CRM and marketing automation tools to optimize lead nurturing and conversion rates, directly contributing to business growth.

Must Have

• Develop and execute SEO strategies.
• Plan and manage content marketing initiatives.
• Create and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn).
• Monitor and analyze campaign performance using analytics tools.
• Collaborate with internal teams (sales, product, data).
• Manage CRM and marketing automation tools.
• Stay updated with digital marketing trends.
• Bachelor’s degree in Marketing or related field.
• 3-5 years experience in digital marketing (B2B/tech preferred).
• Proven experience in SEO, content strategy, paid media.
• Familiarity with Google Analytics, GA4, Google Ads, Marketo/CRM.
• Strong analytical and data interpretation skills.
• Excellent communication and project management skills.
• Ability to work independently and manage multiple projects.
• Fluent English in business settings.

Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.

We are seeking a data-driven and creative Digital Marketing Specialist to strengthen our online presence, drive qualified traffic, and generate leads through strategic SEO, content marketing, paid media, and lead nurturing campaigns. This role contributes directly to business growth by optimizing digital touchpoints and improving conversion rates.

PRINCIPAL ACCOUNTABILITIES

• (work with agency) Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Plan and manage content marketing initiatives across website and social media channels.
• (work with agency) Create and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and brand awareness.
• Monitor and analyze campaign performance using analytics tools, and provide actionable insights.
• Collaborate with internal teams (sales, product and data) to align marketing efforts with business goals.
• Manage CRM and marketing automation tools to nurture leads and improve conversion rates.
• Stay updated with digital marketing trends and competitor activities.

EXPERIENCE, KNOWLEDGE, SKILLS, ABILITIES

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3-5 years of experience in digital marketing, preferably in B2B or tech industry.
• Proven experience in SEO, content strategy, and paid media campaign management.
• Familiarity with tools such as Google Analytics, GA4, Google Ads, Marketo, or similar CRM platforms.
• Strong analytical skills and ability to interpret data to drive decisions.
• Excellent communication and project management skills.
• Ability to work independently and manage multiple projects simultaneously.
• English level : fluent in business settings.

All Dun & Bradstreet job postings can be found at https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

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