Marketing Manager – Senior

SOFTSWISS is seeking a hands-on Senior Marketing Manager / Brand Generalist for their Affilka product. This role involves taking full ownership of the product's marketing direction and execution, combining brand strategy, content, communications, campaigns, PR, events, and analytics. The manager will build and grow the product's brand, shape its public presence, and drive all marketing initiatives with a high degree of autonomy and impact.

Must Have

• Develop and evolve the product’s brand identity
• Plan and execute the marketing strategy and annual promotion roadmap
• Build and strengthen brand awareness through strategic activities
• Monitor brand reputation, visibility, market perception
• Create and manage content across the website blog, social media, newsletters, product materials
• Lead PR activities: press releases, public announcements, media commentary
• Maintain media relations and secure consistent, positive coverage
• Engage with industry communities and forums
• List and maintain the brand on directories, review platforms, ratings, and industry listings
• Plan and execute digital and social marketing campaigns
• Develop messaging, visuals, and creative concepts
• Own and coordinate production of marketing assets
• Drive initiatives that strengthen brand visibility
• Manage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand builders
• Negotiate sponsorship packages and secure award nominations
• Plan and execute participation in conferences and industry events
• Track and analyze campaign performance metrics, brand awareness and reputation metrics
• Research competitors, industry trends, best practices in the iGaming space
• Own and manage the marketing budget across activities and channels
• Source, brief, and coordinate freelancers and external agencies
• Collaborate closely with Product, Sales, and Operations teams
• 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming
• Advanced Russian and English
• Proven success in developing and executing marketing strategies
• Strong copywriting and content creation skills
• Strong project management and multitasking abilities
• Strong understanding of Digital Marketing tools
• A proactive, ownership-driven mindset with a focus on problem-solving

Perks & Benefits

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events

Overview:

We are looking for a hands-on Senior Marketing Manager / Brand Generalist, ready to take full ownership of our product’s marketing direction and execution.

This role combines brand strategy, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy and impact.

Purpose of the role:

You’ll build and grow the product’s brand, shape its public presence, and be the driving force behind all marketing initiatives.

About Product:

Affilka – Affiliate Management Platform

A software platform to manage, track, and analyse affiliate performance.

Learn More

Key responsibilities:

Brand & Strategy

• Develop and evolve the product’s brand identity (positioning, tone of voice, visual style)
• Plan and execute the marketing strategy and annual promotion roadmap
• Build and strengthen brand awareness through strategic activities, campaigns, partnerships, thought leadership
• Monitor brand reputation, visibility, market perception

Content, PR & Communications

• Create and manage content across the website blog, social media, newsletters, product materials
• Lead PR activities: press releases, public announcements, media commentary
• Maintain media relations and secure consistent, positive coverage
• Engage with industry communities and forums: participate in relevant discussions, answer mentions, maintain presence
• List and maintain the brand on directories, review platforms, ratings, and industry listings

Campaigns & Creative

• Plan and execute digital and social marketing campaigns (email, social, paid/organic)
• Develop messaging, visuals, and creative concepts. Own and coordinate production of marketing assets: banners, landing pages, promo materials
• Drive initiatives that strengthen brand visibility (podcasts, interviews, thought leadership, collaborations, sponsorships, awards)

Partnerships, Events & Negotiations

• Manage relationships with media partners, affiliate partners, conference organizers, event vendors, and stand builders
• Negotiate sponsorship packages and secure award nominations
• Plan and execute participation in conferences and industry events

Analytics & Performance

• Track and analyze campaign performance metrics, brand awareness and reputation metrics
• Research competitors, industry trends, best practices in the iGaming space

Budget & Operations

• Own and manage the marketing budget across activities and channels
• Source, brief, and coordinate freelancers and external agencies
• Collaborate closely with Product, Sales, and Operations teams to ensure alignment and shared objectives

Requirements:

• 5+ years of experience in marketing, ideally in B2B tech, SaaS or iGaming
• Advanced Russian and English
• Proven success in developing and executing marketing strategies
• Strong copywriting and content creation skills — you enjoy writing
• Strong project management and multitasking abilities
• Strong understanding of Digital Marketing tools
• A proactive, ownership-driven mindset with a focus on problem-solving

Our Benefits:

• Full-time remote work opportunities and flexible working hours
• Private insurance
• Additional 1 Day Off per calendar year
• Sports program compensation
• Comprehensive Mental Health Programme
• Free online English lessons with a native speaker
• Generous referral program
• Training, internal workshops, and participation in international professional conferences and corporate events