Head of PR
SoftSwiss
Job Summary
SOFTSWISS is seeking an experienced Head of PR to lead and elevate its global Public Relations function. This strategic role involves defining and executing an international communication strategy, strengthening the company's reputation across key B2B markets, and ensuring a consistent and influential brand presence worldwide. The Head of PR will shape external communications, build a strong international media presence, and lead a high-performing PR & SMM team to amplify strategic goals and brand reputation.
Must Have
- Build and implement PR strategy with a strong focus on international media presence and reputation building.
- Lead and develop the PR & SMM function, ensuring efficient and consistent communication.
- Manage internal and external media projects, including thought leadership and anti-crisis communications.
- Oversee international media relations and coordinate PR campaigns across global regions.
- Supervise social media strategy and ensure alignment with PR messages.
- Monitor media performance and market trends, refining strategies based on insights.
- Collaborate with stakeholders (Brand, Events, Product) for unified communication.
- 5+ years in PR or Communications, including proven team leadership experience.
- Strong track record in international PR and executing multi-market campaigns for B2B companies.
- Experience in tech, SaaS, or other B2B-focused industries.
- Excellent communication and editorial skills; Advanced English (C1–C2).
- Experience managing international agencies and coordinating cross-market communication processes.
- Strategic thinking, proactive approach, and results-oriented mindset.
Good to Have
- Experience in iGaming or other regulated industries.
Perks & Benefits
- Full-time work opportunities
- Private insurance
- An additional Day Off (1) per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with native speakers
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events
Job Description
Overview:
SOFTSWISS is hiring a Head of PR to lead and elevate our global Public Relations function. We are looking for a strategic, hands-on PR leader who will define and execute an international communication strategy, strengthen our reputation across key B2B markets, and ensure a consistent and influential brand presence worldwide.
Purpose of the role:
You will be responsible for shaping and driving SOFTSWISS’s external communications across global regions. Your mission is to build a strong international media presence, lead a high-performing PR & SMM team, and ensure that all public communication — from thought leadership to crisis response — amplifies the company’s strategic goals and brand reputation.
Key responsibilities:
- Build and implement the PR strategy with a strong focus on international media presence, reputation building in alignment with the business goals
- Lead and develop the PR & SMM function, ensuring efficient and consistent communication, clear priorities, and high-quality delivery
- Manage internal and external media projects, including thought leadership, reputation, and initiatives, anti-crisis communications
- Oversee international media relations and coordinate PR campaigns across key global regions
- Supervise social media strategy and ensure alignment between PR messages and content across all platforms
- Monitor media performance and market trends, refine strategies based on insights
- Collaborate with stakeholders, Brand, Events, Product and other teams to maintain unified communication
Required Experience:
- 5+ years in PR or Communications, including proven team leadership experience
- Strong track record in international PR and executing multi-market campaigns for B2B companies
- Experience in tech, SaaS, or other B2B-focused industries
- Excellent communication and editorial skills; Advanced English (C1–C2)
- Experience managing international agencies and coordinating cross-market communication processes
- Strategic thinking, proactive approach, and results-oriented mindset
Nice to have:
- Experience in iGaming or other regulated industries
Benefits:
- Full-time work opportunities
- Private insurance
- An additional Day Off (1) per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with native speakers
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events
Learn more about our hiring process here (link)_ – what to expect, how to prepare, and what makes SOFTSWISS different.
Department
CMO / Marketing
Role
PR Specialist
Locations
Warszawa, Poland
Remote status
Fully Remote
Employment type
Full-time
Employment level
Executive/Senior Level
6 Skills Required For This Role
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