Growth and Community Marketing, Carriers

FleetWorks is transforming the freight industry by building AI agents to automate communication between carriers and brokers, making the booking process efficient and stress-free. This role focuses on building the carrier marketing engine from the ground up, acting as the face of the carrier community. You will drive carrier awareness, adoption, and recommendations for FleetWorks technology, aiming to positively impact carriers' daily lives through technology and community.

Must Have

• Craft the voice of the FleetWorks Carrier Product
• Define content approach and social presence across platforms like TikTok, Reddit, X, Facebook
• Build and engage with the carrier community, including IRL touchpoints
• Drive growth through identifying and managing relationships with content creators and industry influencers
• Build and manage a referral program
• Drive product signups and engagement
• Manage carrier communication programs, including email calendar
• Collaborate with carrier ops and product marketing teams to optimize communication
• Synthesize "word of mouth" feedback from social channels and communities for the product team
• Leverage AI tools to speed up content workflows
• Proven track record of building audiences and increasing engagement across major platforms
• Growth hacking mindset, using A/B testing and experimentation frameworks
• Experience producing high-quality content (video, graphics, copy) and managing editorial calendars
• Entrepreneurial and comfortable building a brand following from nothing
• Proficiency with modern marketing stacks, CRM systems, analytics tools, and creative software
• Ready to be the face of the brand daily or identify and manage someone who is

Good to Have

• Past experience in the trucking industry

Perks & Benefits

• Top tier cash and equity compensation (above 75th percentile for high-growth startups)
• Competitive benefits (Medical, dental, and vision)
• Remote flexibility (work from anywhere in the Midwest, with travel)
• High-velocity growth and opportunity to learn quickly, shape a brand from scratch

The freight industry is a two-sided marketplace that moves over a trillion dollars in goods every year, but the communication between the two sides—carriers and brokers—is often broken, manual, and inefficient. FleetWorks is fixing all that by building AI agents that automate the heavy lifting on both sides, transforming a chaotic booking process into a modern, stress-free experience that keeps freight moving efficiently.

For the carriers actually moving freight, life out on the road is stressful. It comes with tons of challenges and is increasingly isolating. And while technology has made many parts of the logistics industry more streamlined, those benefits have yet to positively improve carriers' take home pay, peace of mind, and sense of community.

We believe that the FleetWorks technology–and the broader community we build around it–has the opportunity to positively impact every carrier’s daily life. To succeed, we need to meet carriers where they are, speak their language, and build a brand they trust implicitly.

In this role, you’ll build our carrier marketing engine from the ground up and act as the face of our carrier community. You’ll obsess over how well carriers know and understand FleetWorks, and how they adopt, use, and recommend FleetWorks. This role is a unique opportunity to blend content creation creativity with a channel optimization mindset. You’ll build content and programs that interact directly with carriers, manage our public presence across channels, and shape how the trucking community perceives us.

What you’ll do

• Craft the voice of the FleetWorks Carrier Product: Work directly with the executive team to craft a brand persona that is "intimidatingly competent yet welcoming"—a voice that commands respect in the industry but welcomes newcomers.
• Define our content approach and social presence: You will be responsible for shipping content daily, whether that involves being comfortable in front of the camera yourself or identifying and managing a "face" for the brand. Manage and create accounts across key platforms like TikTok, Reddit, X, Facebook, and beyond.
• Build the community: Engage with comments, DMs, and posts across the web. You aren't just broadcasting; you are building relationships and trust with carriers. Determine the role IRL touchpoints play in building carrier community.
• Drive growth through influence: Identify and manage relationships with content creators and industry influencers to expand our reach. Build and manage a referral program that accelerates how carriers talk about FleetWorks with their peers.
• Drive product signups and engagement: Use whatever channels you need to drive interest and engagement in our carrier product.
• Manage carrier communication programs including referrals: Own our email calendar, and collaborate with the carrier ops and product marketing teams to optimize communication to carriers and scale WOM through our nascent referral and reviews programs.
• Close the product loop: Synthesize "word of mouth" feedback from social channels and communities to help the product team build what carriers actually need.
• Leverage AI: Use AI tools intelligently to speed up content workflows without ever sacrificing quality or authenticity.

What we look for

• Past experience in the trucking industry a bonus, but not required
• Experience managing and growing social media accounts: You have a proven track record of building audiences and increasing engagement across major platforms (TikTok, YouTube, Instagram, X, etc.). You understand the nuances of each channel and how to optimize content for them.
• Fast iteration and tracking: You bring a growth hacking mindset, using A/B testing and experimentation frameworks to constantly optimize campaigns and find new growth levers.
• Content creation & strategy: You have experience producing high-quality content—including video, graphics, and copy—and managing editorial calendars to ensure consistent delivery.
• A builder mindset: You are entrepreneurial and comfortable building a brand following from nothing. You don't need a playbook; you write it.
• Experimentation & A/B testing: You bring a growth hacking mindset, using A/B testing and experimentation frameworks to constantly optimize campaigns and find new growth levers.
• Tool proficiency: Experience with modern marketing stacks, such as CRM systems analytics tools, and creative software.
• On-camera comfort: You are ready to be the face of the brand daily, or you have the network and skills to identify direct someone who is.

How we'll get to know each other

• Quick call with Bailey or Megan: Members of the people team, to share your goals, what you’ve built that you’re proud of, and see if there is alignment.
• Content Portfolio / Audit: We'll ask you to share examples of communities you've built or content you've created.
• Live Strategy Session: A 45-min session with a founder to jam on ideas for a launch campaign or brand voice definition.
• Paid Work Trial: A short, paid project where you might draft a week of content or outline a creator strategy, so we can see how you work and you can get to know us.
• Reference Check: We talk with your references to understand how to best support your development.
• Transparent Offer: Clearly outlining cash, equity, and value.

What we offer

• Top tier cash and equity compensation: We aim to be above the 75th percentile for high-growth startups.
• Competitive benefits: Medical, dental, and vision.
• Remote flexibility: Work from anywhere in the Midwest, with travel wherever you need to be to spread the word about FleetWorks.
• High-velocity growth: The opportunity to learn quickly, shape a brand from scratch, and be rewarded for your impact.

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