Field Marketing Manager

The Field Marketing Manager at Fictiv will drive corporate and community event presence, planning and executing field, partner, customer, and community events to build brand awareness, generate pipeline, and deepen engagement with engineering, supply chain, and manufacturing audiences. This role also manages all SWAG programs, ensuring on-brand experiences for prospects, customers, and employees, and reports to the Chief Marketing Officer.

Must Have

• Own the planning, coordination, and execution of all Fictiv corporate and community events.
• Develop event strategies aligned to GTM priorities and revenue goals.
• Build event calendars, project plans, and budgets.
• Lead all logistics: venue selection, vendor management, contracts, travel, shipping, AV, catering, staffing, on-site execution, and teardown.
• Manage booth design, event creative assets, demos, signage, and brand consistency.
• Coordinate with Sales to ensure proper territory coverage, pre-event outreach, and post-event follow-up.
• Develop and grow Fictiv’s community presence through various gatherings.
• Support Fictiv-hosted events such as the Digital Manufacturer Summit, CAB meetings, roundtables, and executive dinners.
• Collaborate with customers and partners to co-host events.
• Own end-to-end management of Fictiv SWAG for Sales, Marketing, recruiting, customer events, and internal initiatives.
• Source, design, track, store, and distribute branded materials and merchandise.
• Coordinate on-site SWAG inventory at the Oakland HQ and ensure timely fulfillment.
• Maintain brand quality and consistency across all physical brand touchpoints.
• Track event performance against pipeline, attendance, engagement, and ROI goals.
• Lead post-event analyses with clear recommendations for improvement.
• Maintain event data hygiene in CRM and MAP tools.
• Partner with Sales and SDR teams to drive attendee recruitment and follow-up workflows.
• Work with Product Marketing to ensure messaging alignment and high-quality educational content.
• Collaborate with Communications for PR, social amplification, and thought leadership tied to events.

Perks & Benefits

• Competitive medical and dental insurance
• 401(k) retirement savings plan
• Monthly Virtual Work stipend
• Generous PTO policy
• Leave programs, including: maternity, parental/bonding, as well medical leave to care for yourself or a loved one
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses etc.
• Company-paid annual retreat

Impact in this Role

The Field Marketing Manager will be the operational and creative force behind Fictiv’s corporate and community event presence. This role is responsible for planning, executing, and optimizing all field, partner, customer, and community events that build brand awareness, generate high-quality pipeline, and deepen engagement with engineering, supply chain, and manufacturing audiences.

This person will also mange all SWAG programs across Sales and Marketing — from inventory and sourcing to distribution and creative alignment — ensuring memorable, on-brand experiences for prospects, customers, and employees.

This position reports to the Chief Marketing Officer.

What You’ll Be Doing

• Event Strategy & Planning
• Own the planning, coordination, and execution of all Fictiv corporate and community events, including trade shows, summits, customer events, meetups, webinars, and field activations
• Develop event strategies aligned to GTM priorities and revenue goals, including audience targeting, messaging, and experience design
• Build event calendars, project plans, and budgets
• Event Execution & Production
• Lead all logistics: venue selection, vendor management, contracts, travel, shipping, AV, catering, staffing, on-site execution, and teardown
• Manage booth design, event creative assets, demos, signage, and brand consistency in partnership with Creative and Product Marketing
• Coordinate with Sales to ensure proper territory coverage, pre-event outreach, and post-event follow-up
• Community & Customer Engagement
• Develop and grow Fictiv’s community presence through meetups, industry gatherings, university partnerships, and local ecosystem events
• Support Fictiv-hosted events such as the Digital Manufacturer Summit, CAB meetings, roundtables, and executive dinners
• Collaborate with customers and partners to co-host events that deepen relationships and drive brand evangelism
• SWAG & Brand Experience Management
• Own end-to-end management of Fictiv SWAG for Sales, Marketing, recruiting, customer events, and internal initiatives
• Source, design, track, store, and distribute branded materials and merchandise
• Coordinate on-site SWAG inventory at the Oakland HQ and ensure timely fulfillment for campaigns and field activities
• Maintain brand quality and consistency across all physical brand touchpoints
• Performance & Reporting
• Track event performance against pipeline, attendance, engagement, and ROI goals
• Lead post-event analyses with clear recommendations for improvement
• Maintain event data hygiene in CRM and MAP tools
• Cross-Functional Collaboration
• Partner with Sales and SDR teams to drive attendee recruitment and follow-up workflows
• Work with Product Marketing to ensure messaging alignment and high-quality educational content
• Collaborate with Communications for PR, social amplification, and thought leadership tied to events

Desired Traits

• 4–7 years of field or event marketing experience in a B2B or high-growth tech environment
• Proven success managing trade shows, user conferences, roadshows, or community events end-to-end
• Hands-on experience managing SWAG programs or physical brand assets
• Strong project management skills with the ability to juggle multiple events simultaneously
• Comfortable working cross-functionally and influencing stakeholders at all levels
• Excellent written and verbal communication skills
• Experience supporting Sales and GTM motions; familiarity with CRM and marketing automation tools
• Creative problem solver with a high bar for excellence and operational detail
• Ability to lift event materials (up to ~25 lbs) and travel up to 25%.
• Must live within commuting distance of Fictiv’s Oakland headquarters

What Makes This Role Exciting

• You’ll shape Fictiv’s presence in the manufacturing ecosystem and bring the brand to life in unforgettable ways
• You’ll own both the experiential and physical brand experience — events + SWAG — giving you a broad creative and operational footprint
• You’ll collaborate with passionate teams and help fuel growth for one of the most innovative companies in digital manufacturing

Perks & Benefits

As part of your total compensation package, you will receive:

• Competitive medical and dental insurance
• 401(k) retirement savings plan
• Monthly Virtual Work stipend
• Generous PTO policy
• Leave programs, including: maternity, parental/bonding, as well medical leave to care for yourself or a loved one
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses etc.
• Company-paid annual retreat