Marketing Manager, Open Access and Author Marketing

The Marketing Manager, Open Access and Author Marketing will join the Health Research Marketing Team at Wolters Kluwer. This role involves leading marketing for a portfolio of fully open access journals, developing sophisticated strategies, and overseeing multi-channel marketing plans to meet campaign goals. The manager will also support programs and initiatives to drive submissions growth in the open access market, focusing on digital marketing, content creation, event coordination, and stakeholder collaboration.

Must Have

• Manage and optimize high-impact digital marketing initiatives.
• Oversee creation and distribution of advanced marketing content.
• Coordinate large-scale events and promotional activities.
• Collaborate with senior stakeholders to align marketing strategies.
• Maintain and optimize marketing technology stack.
• Ensure compliance with marketing regulations and standards.
• Provide expert advice and guidance to marketing teams.
• Support annual marketing planning process.
• Lead market sizing and current penetration mapping.
• Run competitive analysis and identify profitable customer targets.
• Set objectives and establish positioning for key segments.
• Initiate and use in-depth market and behavior analysis.
• Lead development of integrated marketing campaign strategies.
• Manage campaign rollouts and lead optimization.
• Own campaign effectiveness measurement and MROI assessment.
• Collaborate with senior stakeholders and share updates.
• Support junior team members with guidance.
• Bachelor's degree in marketing, business, or relevant field, or equivalent practical experience.
• Proven ability to develop sophisticated marketing strategies for large, complex organizations.
• Extensive experience in crafting campaigns across various platforms.
• Experience in managing diverse groups of stakeholders.
• Previous experience managing a budget.
• Experience in positioning specialized products.
• Demonstrable experience managing relationships with high-value clients.

Perks & Benefits

• Be part of a dynamic global technology company
• Make a real difference in the lives of millions of people
• Help advance sustainability, health, justice, prosperity, and commerce
• Thrive in a caring and inclusive culture
• Diversity is core to collective strength and high performance
• Global Well-being Program
• Well-being benefits (tools, programs, and resources)
• Valued for your contributions
• Health, safety, and well-being are important

We are looking for a skilled Marketing Manager, Open Access and Author Marketing to join our Health Research Marketing Team.

Working closely with colleagues in Product Marketing, Product Management, Central Marketing, and others as needed, the Marketing Manager, Open Access and Author Marketing owns and leads the marketing for a portfolio of fully open access journals. The role is responsible for developing sophisticated marketing strategies independently, leading the creation of multi-channel marketing plans with partner teams, overseeing their successful execution, and is accountable for meeting campaign goals.

In addition, this role also supports other programs and projects and leads key initiatives that enable submissions growth across the journals open access portfolio and plays a key role in generating opportunities in the dynamic open access market.

What You'll Be Doing:

• Manage and optimize high-impact digital marketing initiatives.
• Oversee the creation and distribution of advanced marketing content.
• Coordinate large-scale events and promotional activities.
• Collaborate with senior stakeholders to align marketing strategies with business objectives.
• Maintain and optimize the marketing technology stack.
• Ensure compliance with marketing regulations and standards.
• Provide expert advice and guidance to marketing teams on best practices.

Segmentation, Targeting & Positioning: work with the Associate Director, Open Access and Author Marketing and key stakeholder groups, such as Publishing and Sales, to support the annual marketing planning process, leading market sizing and current penetration mapping, running competitive analysis, identifying profitable customer targets, setting objectives, and establishing positioning for key segments.

Data-Driven Customer Insights: initiate and use in-depth market and behavior analysis to glean insights to inform campaigns and author outreach strategies.

Strategize Marketing Campaigns: own and lead the development of complex and sophisticated integrated marketing campaign strategies across the full author journey to raise awareness of Lippincott open access journals and drive submissions and achieve growth targets.

Campaign Implementation: manage campaign rollouts, ensuring timely execution with our partners in the Central Marketing group and lead campaign optimization.

Campaign Measurement and MROI: own campaign effectiveness measurement, including the creation of both regular and ad hoc campaign analyses and reports reviewing the effectiveness and impact of current marketing initiatives. Use insights to develop campaign optimization decisions and recommendations and assess MROI.

Stakeholder Alignment: collaborate with senior stakeholders to align marketing strategies with wider business objectives and strategies and regularly share updates on marketing plans, campaign progress, results and future optimization.

Mentorship: support junior team members providing clear guidance and fostering a culture of sharing and learning.

Your Profile:

Education: Bachelor's degree in marketing, business, or a relevant field, or equivalent practical experience.

Experience:

• Proven ability to develop sophisticated marketing strategies for large, complex organizations that drive positive outcomes.
• Extensive experience in crafting campaigns across various platforms to maximize reach and engagement.
• Experience in managing diverse groups of stakeholders to gain buy-in and drive alignment on priorities.
• Previous experience managing a budget, including allocating promo spend to achieve targets and monitoring spend to ensure campaigns are delivered on budget and meet MROI requirements.
• Experience in positioning specialized products to align with market needs and opportunities.
• Demonstrable experience managing relationships with high-value clients, delivering marketing plans that are aligned to both client and business need.

Skills:

• Strong understanding of digital marketing channels and how to craft successful marketing strategies based on campaign objectives.
• Knowledge of medical research publishing and the wider research eco-system.
• Demonstrable understanding of journal publishing and Open Access.
• Excellent written and verbal communication skills.
• Solid time-management and prioritization skills.
• Good with Microsoft Excel and Power Point.

Travel Requirements:

Up to 10% depending on business requirements.

#LI-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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