Creative Director, Brand, Home & News

As a Creative Director at Yahoo, you will lead the creative vision and brand strategy for products like Yahoo Search, News, Games, and Weather. Reporting to the Head of Marketing Studio, you'll oversee fully integrated, multi-channel campaigns from concept to execution, ensuring they are impactful and align with business goals. The role requires a leader who can elevate creative work, manage cross-functional teams and external partners, and stay ahead of industry trends to drive audience engagement.

Must Have

• Lead and inspire teams to develop bold, innovative campaigns across Yahoo’s portfolio.
• Oversee the conception and execution of multi-channel campaigns, including digital display, social media, email marketing, video storytelling, and integrated brand experiences.
• Collaborate with marketing, product, and strategy teams to craft briefs that set clear objectives.
• Build and maintain strong relationships with internal teams and external agency partners.
• Stay ahead of industry trends, emerging technologies, and shifts in consumer behavior.
• 10+ years of creative leadership experience, ideally in consumer tech, digital media, or advertising.
• Portfolio demonstrating exceptional taste, strong visual storytelling, multi-channel campaign experience, and product-building expertise.
• Deep understanding of full-funnel marketing strategies.
• Experience leading cross-functional teams and managing external agency partners across complex campaigns.
• Proficiency with design and collaboration tools (Adobe Creative Suite, Figma, etc.).
• Excellent project management, communication, and presentation skills.
• Analytical mindset to leverage insights and drive creative decision-making.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Bachelor’s degree in Design, Fine Arts, Advertising, or a related field.

Perks & Benefits

• Healthcare
• 401k
• Backup childcare
• Education stipends
• Flexible hybrid work options

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About Yahoo

Yahoo serves as a trusted guide to hundreds of millions of consumers globally with its portfolio of iconic brands, including Yahoo News, Yahoo Finance, Yahoo Sports, Yahoo Mail, Yahoo Search and many more. For brands and agencies, Yahoo Advertising offers omnichannel solutions, premium content, and powerful cross-channel data to engage audiences and deliver results.

Position Summary

As a Creative Director at Yahoo, you will shape the creative vision and brand strategy across multiple products, including Yahoo Search, News, Games, and Weather. Reporting to the Head of Marketing Studio, you’ll lead the creative charge across fully integrated, multi-channel campaigns, ensuring work is fresh, impactful, and aligned with business goals.

You know great creative when you see it, and you understand how to turn ideas into campaigns that resonate across audiences and channels. Your experience spans multi-channel campaigns, video and upper-funnel activations, and brand-building initiatives, and you excel at guiding work from concept to execution.

Key Responsibilities

• Creative Leadership: Lead and inspire the team to develop bold, innovative campaigns across Yahoo’s portfolio. Elevate work from good to exceptional through your taste, judgment, and feedback, while balancing vision with precision—ensuring every touchpoint, from copy to design to execution, meets the highest standards.
• Campaign Development: Oversee the conception and execution of multi-channel campaigns, including digital display, social media, email marketing, video storytelling, and integrated brand experiences.
• Creative Briefing & Brand Alignment: Collaborate with marketing, product, and strategy teams to craft briefs that set clear objectives, spark ideas, and provide actionable guidance. Ensure all outputs meet Yahoo’s brand standards and drive audience engagement.
• Agency & Partner Management: Build and maintain strong relationships with internal teams and external agency partners, ensuring all work exceeds expectations and aligns with strategic goals.
• Trend Monitoring & Innovation: Stay ahead of industry trends, emerging technologies, and shifts in consumer behavior to ensure Yahoo campaigns remain fresh, relevant, and competitive.

Qualifications

• 10+ years of creative leadership experience, ideally in consumer tech, digital media, or advertising.
• Portfolio demonstrating exceptional taste, strong visual storytelling, multi-channel campaign experience, and product-building expertise, including video and upper-funnel activations.
• Deep understanding of full-funnel marketing strategies and the ability to craft narratives that engage broad audiences.
• Experience leading cross-functional teams and managing external agency partners across complex campaigns.
• Skilled at translating strategic goals into bold, compelling creative work that strengthens products.
• Proficiency with design and collaboration tools (Adobe Creative Suite, Figma, etc.).
• Excellent project management, communication, and presentation skills, with the ability to persuasively articulate creative concepts.
• Analytical mindset to leverage insights and drive creative decision-making.
• Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Skilled at building deep partnerships across the business and contributing to strategic product and marketing initiatives.
• Bachelor’s degree in Design, Fine Arts, Advertising, or a related field.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.