Creative Lead, Copy (TV & Video)

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the role

We're looking for a talented and dynamic Creative Lead, Copy with a passion for TV and video advertising. This is an exciting opportunity for a creative leader who excels at crafting compelling narratives for a variety of screens, from quick-hitting paid social spots to longer-form video content and TV commercials.

The ideal candidate is a strategic storyteller with a proven track record of writing impactful, results-driven copy. You'll have experience working both in an agency setting and on the client side, giving you a unique perspective on the creative process from all angles. A deep understanding of direct response (DR) principles is essential; this isn't just about brand-building, it's about driving action and measuring success.

Duties and Responsibilities:

• Lead the conceptual development and execution of video and TV campaigns, including scripts for :15 and :30 second spots
• Craft engaging and effective scripts for various video platforms, including YouTube, OTT, and paid social
• Develop scripts for user-generated content (UGC) and talking points for influencer and podcast host collaborations
• Collaborate with our internal creative team and external agencies to bring ideas to life, from initial concept to final production
• Opportunity to stretch your creative muscles across other channels as needed, including email marketing and paid social
• Understand consumer research and pain points to write compelling, persuasive copy with clear CTAs to drive conversion
• Collaborate with cross-functional partners to ensure a consistent and cohesive brand voice across all consumer touch points
• Review performance data to understand what's working and what's not, and use those insights to optimize future creativity

Qualifications and Skills:

• 5-10 years of experience as a Copywriter, with significant time spent writing for video and TV
• A portfolio that demonstrates a strong command of direct response (DR) principles, in addition to brand-focused work
• Experience working in a fintech or similar industry (e.g., SaaS, subscription-based services, non-physical products) is a huge plus
• Proven ability to write compelling, punchy copy that captivates audiences in short-form video
• A collaborative spirit and the ability to thrive in a fast-paced environment
• Excellent communication and presentation skills, with the ability to articulate your creative vision to stakeholders
• Familiarity with the TV production process, including experience on set and working with directors, producers, and editors