Customer Engagement Program Manager

3 Weeks ago • 6 Years + • Marketing

Job Summary

Job Description

The Customer Engagement Program Manager at Anthology will develop and manage personalized, multi-channel marketing programs to engage customers throughout their lifecycle, focusing on increasing product adoption, retention, and advocacy. This role involves partnering with various teams (Data Operations, Product Marketing, Customer Success, Creative) to create scalable, data-driven engagement strategies. Responsibilities include leveraging customer data and insights to design automated marketing programs, overseeing campaign management across multiple channels, supporting customer recognition initiatives, collaborating with Sales and Customer Success teams, and owning performance measurement and reporting. The ideal candidate possesses 6+ years of experience in customer lifecycle marketing and a strong track record of building and optimizing automated marketing programs that improve retention and customer satisfaction.
Must have:
  • 6+ years customer lifecycle marketing experience
  • Experience building & optimizing automated marketing programs
  • Data-driven marketing strategy & measurable outcomes expertise
  • A/B testing, segmentation, multi-channel engagement expertise
  • Strong cross-functional team collaboration skills
  • Marketing automation platform experience (Salesforce, etc.)
  • Fluency in English (CEF B2 or above)
Good to have:
  • SQL knowledge

Job Details

Description

Customer Program Manager

Remote - Colombia

 

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

 

The Opportunity: 

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

 

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

 

For more information about Anthology and our career opportunities, please visit www.anthology.com. 

 

The Customer Success Marketing team at Anthology focuses on driving customer engagement through personalized, data-driven marketing programs that foster long-term relationships and support retention. As Customer Engagement Program Manager, you will develop and manage targeted lifecycle marketing initiatives that enhance customer satisfaction, deepen engagement, and drive business outcomes. Reporting to the Director of Customer Success Marketing, you will lead multi-channel engagement strategies, leverage data-driven insights, and collaborate across teams to deliver impactful customer experiences.

 

Specific responsibilities will include: 

  • Developing and manage personalized, multi-channel marketing programs to engage customers at various stages of their journey, increasing product adoption, retention, and advocacy
  • Partnering with Data operations, Product Marketing, Customer Success, and Creative teams to create scalable, insight-driven engagement strategies tailored to customer needs
  • Leveraging customer segmentation, behavioral insights, and lifecycle data to design automated marketing programs that drive meaningful customer engagement
  • Overseeing end-to-end campaign management across multiple channels (email, community, social media, in-app messaging, and events), including strategy, execution, A/B testing, and performance optimization
  • Supporting and promoting customer recognition and advocacy initiatives, including the Community Trailblazer and Catalyst Awards programs
  • Collaborating with Sales and Customer Success teams to equip them with engagement tools and insights, ensuring seamless alignment across customer touchpoints
  • Owning measurement and reporting, leveraging analytics to track program performance and optimize future strategies
  • Contributing to the success of Anthology Together, our annual user conference, by managing customer engagement initiatives and recognition programs

 

The Candidate: 

Required skills/qualifications: 

  • 6+ years of experience in customer lifecycle marketing, customer engagement, or advocacy
  • A track record of building and optimizing automated marketing programs that improve retention and customer satisfaction
  • Experience using data and customer insights to inform marketing strategies and drive measurable outcomes
  • Expertise in A/B testing, segmentation, and multi-channel engagement tactics (email, push, in-app, community, etc.)
  • Strong collaboration skills with cross-functional teams, including Customer Success, Sales, and Product Marketing
  • A strategic, analytical, and operational mindset, with the ability to translate data into actionable marketing programs
  • Experience with marketing automation platforms (Salesforce,6sense, PlanHat, HubSpot, Marketo, or similar)
  • A passion for customer success and engagement, with the ability to craft experiences that drive long-term loyalty
  • Fluency in written and spoken English at CEF B2 level or above  

 

Preferred skills/qualifications: 

  • SQL knowledge

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

 

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

Similar Jobs

Riot Games - Manager, Service Reliability Analyst - Live Operations

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
Canva - Software Engineer (Python) - Data Platform (Open to remote across ANZ)

Canva

Melbourne, Victoria, Australia (Remote)
3 Months ago
ByteDance - Data Scientist

ByteDance

San Jose, California, United States (On-Site)
2 Days ago
MURKA - Data Scientist

MURKA

Poland (On-Site)
2 Months ago
Google - Data and Tools Engineer

Google

Sunnyvale, California, United States (On-Site)
2 Hours ago
The Walt Disney Company - Marketing CRM Assistant Intern

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
2 Days ago
NVIDIA - Senior Product Marketing Manager

NVIDIA

Santa Clara, California, United States (On-Site)
1 Week ago
Match Group - Performance Marketing Manager (Tinder)

Match Group

Seoul, South Korea (Hybrid)
6 Months ago
Nintendo - Senior Manager, Influencer Marketing

Nintendo

Redmond, Washington, United States (Hybrid)
10 Months ago
Globalization Partners - Director, Product Led Growth Marketing

Globalization Partners

Boston, Massachusetts, United States (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Netflix - Associate, Finance & Strategy, EMEA Partnerships

Netflix

Amsterdam, North Holland, Netherlands (On-Site)
5 Months ago
DraftKings - Senior Analyst, Digital Marketing

DraftKings

Boston, Massachusetts, United States (On-Site)
2 Weeks ago
Playtika - Experienced Data Scientist

Playtika

Israel (On-Site)
2 Months ago
Easy Brain - Data Scientist

Easy Brain

Limassol, Limassol, Cyprus (Hybrid)
6 Months ago
Actian - Zen Quality Assurance Engineer - Bangalore/Pune

Actian

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Nintendo - Intern - Business Intelligence

Nintendo

Redmond, Washington, United States (On-Site)
4 Months ago
Twitch - Senior Product Manager - Commerce

Twitch

New York, New York, United States (On-Site)
4 Days ago
The Walt Disney Company - Data Engineering Manager

The Walt Disney Company

Orlando, Florida, United States (On-Site)
2 Days ago
GoTo Group - Software Engineer (Backend) - Transport

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
Tesla - Full Stack Developer

Tesla

Rhineland-Palatinate, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Bogotá, Bogota, Colombia

CloudHire - Customer Support Specialist

CloudHire

Bogotá, Bogota, Colombia (Remote)
4 Weeks ago
Easygo - Payments & Senior Fraud Analyst

Easygo

Bogotá, Bogota, Colombia (On-Site)
16 Hours ago
Evolution - Customer Service - Game Presenter (Medellin)

Evolution

Colombia (On-Site)
3 Weeks ago
Evolution - Payroll Accountant

Evolution

Medellín, Antioquia, Colombia (On-Site)
10 Months ago
N-iX - Junior Angular Engineer

N-iX

Colombia (Remote)
2 Days ago
Salesforce - Lead Employee Success People Consultant

Salesforce

Colombia (Remote)
1 Month ago
N-iX - Senior .NET Fullstack Engineer

N-iX

Colombia (Remote)
2 Months ago
Neostella - Intake Specialist

Neostella

Colombia (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

WebFX - Marketing Designer (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
6 Months ago
Electronic Arts - Creative Lead, EA SPORTS FC Mobile

Electronic Arts

Redwood City, California, United States (On-Site)
3 Months ago
Netflix - Manager, Marketing - UK Film

Netflix

London, England, United Kingdom (On-Site)
7 Hours ago
Playrix - UA Marketing Producer

Playrix

Almaty, Almaty Region, Kazakhstan (Remote)
5 Months ago
Jam City - Senior User Acquisition Specialist

Jam City

Canada (Remote)
2 Months ago
Varonis  - Senior Product Marketing Manager

Varonis

United States (On-Site)
6 Months ago
Activate Games - Marketing and Communications Specialist

Activate Games

Ontario, Canada (Remote)
3 Weeks ago
Singhania Buildcon Group | No 1 Real Estate Company - social media manager

Singhania Buildcon Group | No 1 Real Estate Company

Raipur, Chhattisgarh, India (On-Site)
5 Months ago
Kwalee - Lead Growth Manager

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com. 

United States (Remote)

United States (Remote)

Bengaluru, Karnataka, India (Hybrid)

Bogotá, Bogota, Colombia (Remote)

Bengaluru, Karnataka, India (Remote)

Bengaluru, Karnataka, India (On-Site)

Bogotá, Bogota, Colombia (Remote)

Bogotá, Bogota, Colombia (Remote)

Bogotá, Bogota, Colombia (Remote)

View All Jobs

Get notified when new jobs are added by Anthology Inc

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug